Creating a website that people actually want to visit can be quite the undertaking. A headache, even.
There are many moving parts: images, colour palettes, page navigation, etc. And you probably want to eventually make money through your site, right?
Coming up with an effective landing page design – the page where you want to turn visitors into actual leads – is a crucial part of that undertaking. And it’s a challenge; one of the top five challenges that marketers face, in fact.
A good landing page has several elements to it, and as a marketer, you need to have an understanding of what your visitors want to see on that page.…Continue Reading