Property Industry Web Strategy report – coming soon!!

After weeks of research, I’m getting closer to publishing my review of the web strategies and web designs of 15 leading Australian property companies.

It’s been interesting so far. I have selected 25 criteria across different aspects of web design and strategy including: SEO, useability, design, content and social media. Against these 25 criteria I’ve given each company a score from “Excellent”, “Good”, “OK”, “Needs work” and “Critical”.

For the most part they all seem to have the basics in reasonable order but there are very few pushing the boundaries to add value to their various stakeholders.

I won’t be disclosing the individual company results but I’ll be saying what’s been done well as an industry, what’s been done poorly and make some web design and web strategy recommendations. There has also certainly been a number of questions that have been raised… Keep an eye out for the full report!

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