SEM for beginners (Search Engine Marketing)

SEM expert, Craig Somerville, General Manger at Reload Media, discusses what SEM is, why it’s important in marketing and what to expect when you engage an SEM professional.

Craig answers the following questions:

• What is SEM (search engine marketing)?
• What are the benefits of SEM?
• How does Google determine where you rank?
• What can clients do themselves to improve their own ads?
• Why should a company engage an SEM professional rather than do it themselves?
• How do you work out what keywords or phrases to optimise for?
• Can you give us an example of that?
• What sort of results have you seen from clients on your programs?
• Finally, what can a Bluewire Media client expect when they start an SEM program with you?

SEM Brisbane:  For search engine marketing (SEM) programs with a Google Qualified Individual, contact Bluewire Media on 1300 258 394.

Bluewire Media is an official partner of Reload Media.

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