Hands up if you’re on Facebook…?

According to Facebook’s latest stats, over 300 million of you are. 50% of you are logging in daily and the fastest growing demographic is 35 year olds and older!

To put that in context, if Facebook were a country it would be 4th largest in the world (and nearly the 3rd)!

Courtesy of TechCrunch.com

So I’m guessing you probably don’t need persuading that Facebook marketing can be a useful strategy to promote your company. The challenge you may have found is wading through the 350,000 applications to find stuff that is:

1. Useful
2. Easy to Use
3. Free

To save you time & effort, I wanted to share three cool facebook tools you may find useful.

Firstly, let’s just clarify what is meant by Facebook marketing — it is definitely NOT about bombarding fans and friends with irrelevant & unsolicited offers from your company. This will repel people faster than a Zombie war invite!

Facebook marketing is about sharing interesting information, videos, articles and photos with people who have given you permission to interact with them. It’s also about facilitating a place where these people can engage with each other and share their common interest (ie. your company, product or services!)

Ok, so the three (3) cool tools are:

TOOL ONE: Custom URLs
Facebook now allows you to create your own custom URL for your page. This means your business can have its own permanent http://www.Facebook.com/YourBusiness URL. Visit www.facebook.com/username to secure yours.

PS. Facebook won’t let you change your mind once you’ve picked one, so make sure you get it right!

TOOL TWO: Social RSS
Social RSS is an application that allows you to synchronise your blog with your company Facebook page. This means every time you blog, the post will also automatically appear on your Facebook page on the Blog/RSS tab. The benefit is that you don’t need to login to Facebook every time you want to post blog content.
Download Social RSS for Facebook

TOOL THREE: Involver
Involver allows you to synchronise your Tweets and You Tube videos to your Facebook page. Again it saves you time & allows you to keep fresh content up on your Facebook page with no extra effort. Tabs for Twitter and YouTube will appear on your Facebook fan page. There are also plenty more things you can do if you upgrade to the paid version.
Download Involver for Facebook

Other articles you might like:
Facebook strategy ideas to try out – Bluewire Media blog
Facebook profile photo hacks – All Facebook.com
Facebook Page Strategy – All Facebook.com
Create a simple facebook application without using the facebook API – Borism.net
10 practical tips for Facebook fan pages – iMedia Connection
Good News: Small Brands Can Get Custom Facebook URLs Too – Mashable.com
Killer Facebook Fan Pages: 5 Inspiring Case Studies – Mashable.com
HOW TO: Set Up a Winning Facebook Fan Page – Mashable.com
30+ Apps for Doing Business on Facebook – Mashable.com
HOW TO: Make Facebook Your Company Newsroom – Mashable.com

Facebook Marketing Brisbane: If you would like a helping hand with your Facebook marketing, please call Bluewire Media on 1300 258 394.

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