Archive for March 2010

While editing a client’s web copy today I became baffled by just how many words there were! As a writer, I see my way around a fair few of the things, but today I was reminded of how few of the words on a page we actually read. People scan to a certain extent when [...]

Interruption marketing is a strategy that is losing impact very quickly.  Think about the last time you enjoyed receiving (or even noticing) any of the following: Cold calls, direct (junk) mail, a TV advert, newspaper ad, radio commercial or billboard….? Not many of us enjoy these interruptions especially when they occur during dinner, during a TV show, [...]

March has seen the launch of the brand new online face of St Patrick’s College, Shorncliffe. Last year, the school decided they needed to have a website that reflected their values and the high quality of their education. So, Bluewire Media came in to take them through an internet strategy designed to discover the best [...]

Writing for the web: tips and common mistakes we make — Hongkiat Starting out organised: website content planning the right way — Smashing Magazine 17 guidelines for better information architecture from 1991 — Volkside 22 useful chart, graph and diagram generators — Hongkiat Let social media help your SEO — Smart Blogs How to keep [...]

Twitter is something many people in the web industry are familiar with, but when I speak to ‘normal’ people I am still greeted with blank looks. If you’re a first timer, this presentation explains Twitter in 5 minutes. This video is from Ignite Brisbane – an exciting speaking series where the speakers get 5 minutes [...]

The popular saying goes, “it’s not what you know, it’s who you know”. But on the web, I’d argue this doesn’t hold true! Why?  Two reasons. 1.  ‘What you know’ is very important. It matters to Google, therefore it matters! Your search engine rankings are based primarily on the content you publish on your website.  If you don’t [...]

Conference organisers I speak with often say “I’d love to do more with social media but where do I find the time?” When I addressed the Australian Conference & Events Bureau (ACEB) I demonstrated that if you set up social media early enough and provide good content, you can let the enthusiasm of the delegates, [...]

Price: $2.49       Get it from iTunes → So you have an iPhone or an iPod touch and aren’t particularly impressed with the quality of the pictures it takes. Quite frankly, no one is (are you listening, Steve Jobs?). But the folks at Never Center decided that we could at least have fun [...]

In a busy week for Bluewire Media Developers, two projects wrapped up on Wednesday with the new St Patrick’s College and Summit Events Centre websites launching within hours of each other. The Summit Events Centre is the only high-end, 100% customisable and versatile, fully serviced events and function centre in Brisbane and without a website they [...]

Adam spoke on Social Media Marketing for Events at the ACEB conference on Wednesday & after presenting the benefits a delegate asked – “But what if people at your event tweet criticisms? Wouldn’t that be reason to stay away from Twitter at events?” As Adam answered, the challenge here is to do your utmost to give [...]