Are You Guilty of Interruption Marketing?

Interruption marketing is a strategy that is losing impact very quickly.  Think about the last time you enjoyed receiving (or even noticing) any of the following:

Cold calls, direct (junk) mail, a TV advert, newspaper ad, radio commercial or billboard….?

Not many of us enjoy these interruptions especially when they occur during dinner, during a TV show, between songs or clog up your mailbox.  

Yet strangely, when people put their marketing hat on, its exactly these ‘ideas’ that are usually dreamt up.  This behavior seems absurd to me!

Are you guilty? 

The Head of Marketing in this parody is…

Video from HubSpot’s YouTube Channel

But there is a solution! 

It’s called Inbound Marketing – a term coined by a company that I’ve been following called HubSpot.  Inbound Marketing is about being found on Google by people who are actively seeking and actually interested in what you have to say.

There’s a huge difference don’t you think?

Web Marketing Strategy Sydney:  If you’d like to shift to Inbound Marketing, please ask Bluewire Media on 1300 258 394.

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