When I had the pleasure of seeing marketing strategist, David Meerman Scott present live via satellite at the Growth Summit in Sydney, I was so impressed that I just wanted to ask a few more questions. Luckily, David graciously accepted our request. In the Part 1 of this interview, David explains: – what the ‘New Rules [...]
So here’s a story. It’s not a new one but I stumbled on it again the other day and was reminded of a few things. Radiohead are widely regarded as one of the most successful rock bands in the world both critically and in terms of popularity. Coming into their most recent album InRainbows, they [...]
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