Archive for June 2010

I’ve been doing quite a bit of reading (as Verne Harnish says: we all need to out read the competition) and the first book I wanted to review was “Mastering the complex sale” by Jeff Thull. Jeff explains that the sales process has evolved from selling your product (era 1.0), to responding to your prospect’s [...]

Price: $0.99 Get it from iTunes → This month I bring you another great iPhone game from some more guys I studied with at QUT. Yes my course included some talented individuals as you’ll remember my last iPhone review (BW News Feb 2010) also mentioned fellow course mates, The Voxel Agents, who created Train Conductor. [...]

Being a small business owner myself, I am honoured to be invited to speak at the National Small Business Summit in Brisbane on Thursday 8th July. It will be an exiting session at 11am & it’s called Kochie’s Business Builders Panel Session: Red hot sales, marketing and social media strategies. As a sneak peek of what to [...]

Critique me, Please – 50 Weeks of UX How well can you handle critique of your work? Joshua Brewer talks about how being open to critique leads to “better communication, greater creativity and more transparency”. So should you practice being critiqued? List of common misconceptions – Wikipedia If I told you that Napoleon wasn’t unusually [...]

There is a lot to be said for writing interesting e-books. They can help spread your ideas, win clients, influence prospects & maybe even land you a job. Apparently, that is what happened when Steve Chazin published his ebook ‘Marketing Apple.’ It’s a free download & a very interesting read. Marketing Apple – 5 Secrets [...]

During a recent brainstorming session with Malcolm Burrows over at Rostron Caryle we came up with a new way to plan, implement, and measure the success of a social media policy. Here’s how it goes: Target Market Who are they and how will you reach them? Buyer Persona 1: Buyer Persona 2: Buyer Persona 3: Watching [...]

I stumbled across an interesting blog post from the Google Webmaster Central team on the weekend.  It was the result of an audit which Google performed on over 100 of their different product pages and came in the form of a SEO report card. It details how the main pages for these various products stacked up in their [...]

Harvey Norman takes to Twitter in online backflip – Dynamic Business 10 Fun Facts You Didn’t Know About Google – Mashable 15 Amazing Apps for File Storage in the Cloud – Web.AppStorm The greatest defunct web sites and dotcom disasters – CNET UK 11 Useful Google Chrome Extensions for Serious SEO Workers – Blog Web [...]

“Guitar Hero” Rocks Out on iPhone – Mashable Inspirational 50 Twitter Backgrounds Showcase – 1st Webdesigner Starbucks Used Social media to Get One Million to Stores in One Day – Mashable Is Facebook Getting Bigger Than Google? – Mashable The Top 8 Free Online Image Editors – Web.AppStorm 5 Gadgets That Will Transform Your Home [...]

5 Tips to Effectively Promote your Articles – Creative Overflow 25 Awesome Google Search Tips and Tricks – AppStorm Even Dolphins Love the iPad – Mashable 10 things you didn’t know about Twitter – Telegraph.co.uk New App Helps You “Game” Foursquare Mayorships – Mashable Microsoft’s own “Upgrade Your Browser” promo! How We Improved Our Conversion [...]