TWEETS – because we all love an acronym

During a recent brainstorming session with Malcolm Burrows over at Rostron Caryle we came up with a new way to plan, implement, and measure the success of a social media policy.

Here’s how it goes:

Target Market

Who are they and how will you reach them?

Buyer Persona 1:

Buyer Persona 2:

Buyer Persona 3:

Watching

How will you measure what’s being said on social media sites?

Who will be responsible for monitoring this?

Emergency

What constitutes an emergency for your organisation?

1.

2.

3.

Who is responsible in the event of an emergency?

Employees

Who will be authorised to participate in social media?

For each account type (official, incidental employee, personal) identify which social media activities are authorised?

• Facebook fan page
• Facebook personal page
• Tweeting
• Blog – organisation
• Blog – personal
• LinkedIn
• YouTube
• Commenting (forums)
• Other

Technology

Which social media channels will the organisation utilise? (List the approved activities)

1.

2.

3.

4.

5.

Success

How will you know that your campaign has been successful?

 1.

2.

3.

4.

5.

We’d love to hear your feedback on the TWEETS method!

Social Media Brisbane: If you would like help developing and implementing a social media strategy and policy contact Bluewire Media on 1300 258 394.

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