Archive for July 2010

A guest post from Gina Lofaro – “wordmistress” An Optus/Twitter case study Most reading this would be aware of the awesome power of social media.  For me, Twitter is my weapon of choice in the war of messages as I find that it abundantly meets my needs in that regard. But the story I really [...]

35 Powerful Ways to Get Noticed – Small Fuel Marketing Short, effective tips on how to promote yourself & your organisation. Easier said than done, but brilliant none the less. I reckon we do 24 of them! Growing Your Business: 5 Tips From the Founder of Blip.tv – Mashable Five smart business tips we try [...]

Australia’s political leaders, the nation’s top public servants, a Fortune 100 heavy weight and a TV celebrity were some of the speakers at the National Small Business Summit in Brisbane last week. Speaking in amongst Deputy Prime Minister Wayne Swan, Liberal Party leader Tony Abbott, Channel 7 Sunrise host David “Kochie” Koch &  Dell’s US social media expert [...]

Yesterday I emailed a client of ours, Hypoxi Australia with some tips for increasing their email marketing open rates and readership! Now it’s worth mentioning that the Hypoxi girls send one of the best email newsletters I have seen.  My bias isn’t towards its design specifically (which I’ll admit Bluewire actually does), but what I [...]

6 Crucial Social Media Tips for Traditional Media – Mashable If you’re used to traditional media like newspapers or television, here are some tips for how to use social media. Read how to share value-filled content, curate conversations about your brand, engage audiences, promote your presence in social media, customise users’ experiences and track everything! [...]

These were the questions posed by a client recently, and I thought the answers might be useful for others looking to kick-start their social media presence. Here are a few of the main differences: Page When you, as the administrator of the group, post messages on the wall your profile picture will be your official [...]

I’ve been hugely taken with and amused by the Old Spice viral campaign that’s been unfolding over the past few months, from “I’m on a horse” to the string of personalised video messages addressed to the likes of Rose McGowan (“we are both attractive movie stars who just got married in my brain“). It’s a [...]

Better known as @RichardatDELL to his 10, 758 Twitter followers,  Dell’s international social media strategist Richard Binnhammer flew to Australia for the National Small Business Summit in Brisbane last week. Richard’s social media strategies have helped Dell have generated millions of dollars from their Twitter account alone. And it was inspiring to hear how a Fortune 100 company uses social media to [...]

Need a compelling reason to get your business’s social media strategy organised? Need to put into context the reach and influence of social networks? This video is it – again! (Thanks to Erik Qualman at Socialnomics for putting this together) Since the last edition that I saw, Facebook has grown from the 5th to the [...]

This is an oldie but a goodie! Enjoy! What do you think? Leave your comments for our Help desk guys!