Blogging tips to keep the furrowed brow at bay

We’ve talked to the gurus Glenn Murray and Jonathan Crossfield about the benefits of blogging – raising your company’s profile, optimising your website for search engines and sharing your expertise to name a few. But sometimes, despite knowing just how beneficial it can be, keeping a regular flow of fresh blog topics coming can be tough. Here are five brainstorming ideas I use to keep the furrowed brow at bay.

1. Brainstorm in down time

During a busy work day, inspiration can often allude. For this reason, I come up with most of my ideas in down time – at the end of the day or on a lunch break when I’m reflecting on what’s been going on, and what I have learnt.

2. Don’t just stare at a blank screen

Staring at a blank screen is hardly an inspirational activity. Get your notebook out – draw, scribble, think about what you’ve blogged about before, and what areas of relevant information you haven’t already shared.

3. Delve into the depths

If you’ve written blog posts explaining certain ideas to beginners, why not refer readers to those posts with a link and then go on to discuss the idea at a more intermediate, then advanced level? Let your readership’s understanding of an idea grow, through providing foundational knowledge and then building on it.

4. Read, read, read!

To write, you need to be reading all the time. It will give you an idea about what your target audience is interested in hearing more about, plus chances are you’ll stumble across an opinion you disagree with or can elaborate on. Blogging is an ongoing dialogue – link to what you’re discussing, offer opinions, give advice and share stories of your own experiences.

5. Bookmark pages

Bookmark sites of interest through the day and then once a day or once a week collate them into a directory of resources for your readers. For an example of this, check out our “weekly round-ups”.

Blogging Brisbane: Fired up and ready to share your wealth of knowledge with your clients? Bluewire Media can help you integrate a blog into your site and start climbing the Google ladder. Call 1300 258 394.

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