Archive for July 2010

The Key to Creating Remarkable Things – The 99 Percent The idea of doing our real work first and “reactive” work second (answering emails, getting resources for colleagues etc.) sounds like common-sense, doesn’t it? But is that really how you function day to day? Or do you spend the morning “getting ready” to knuckle down… [...]

I had a fantastic customer experience the other day with Sunglass Hut (Bondi Junction, Sydney) – so much so that I wanted to blog about it! I have been looking for sunnies for a fair while and finally found the pair I wanted: Ray-Ban Aviators. I’d done some shopping around and found a place that [...]

This is a guest post by Michelle James, post-grad student in writing and publishing at UQ and all-round lovely lady. Michelle interviewed me about what working as a web copywriter entails and the fundamental differences between print and online. Here’s her take on the conversation. Writing well still the key Since the mechanised printing press [...]

I’ve been dipping in and out of a book I found lying around the office, The Big Moo. Edited by Bluewire deity Seth Godin, the book is a hugely successful collection of ideas from a slew of the top business brains around the world. The particular excerpt that got me excited this afternoon is an [...]

Sentis have been voted as the 5th Best place to work in Australia by BRW magazine! What an accomplishment! Here is the official news release, but we wanted to help them celebrate. We’ve been doing email marketing with Sentis for a few months now and are really excited for them. Congratulations Sentis!

Learn How Google Works: in Gory Detail – PPC Blog A snazzy infographic that simplifies the Google-machine! It can seem pretty overwhelming to try to understand how Google works, especially if you’ve recently jumped into search engine optimisation yourself, but this diagram breaks everything down from Googlebot crawls to displaying the Adwords next to your [...]

We’ve talked to the gurus Glenn Murray and Jonathan Crossfield about the benefits of blogging – raising your company’s profile, optimising your website for search engines and sharing your expertise to name a few. But sometimes, despite knowing just how beneficial it can be, keeping a regular flow of fresh blog topics coming can be [...]

You hear a lot about Jack Welch, CEO of GE and responsible for bringing GE’s market capitalisation from $14 billion to $410 billion. I read his book “Winning” recently and got some really interesting points from it. The one point that really stands out in my mind though is his philosophy of “candour”. What is [...]