To Hell and Back: Dell’s social media transformation

Better known as @RichardatDELL to his 10, 758 Twitter followers,  Dell’s international social media strategist Richard Binnhammer flew to Australia for the National Small Business Summit in Brisbane last week.

Richard’s social media strategies have helped Dell have generated millions of dollars from their Twitter account alone. And it was inspiring to hear how a Fortune 100 company uses social media to generate sales and build their reputation.

However Dell’s reputation hasn’t always been so wonderful and I had some pressing questions I really wanted to ask Richard.  Graciously Richard accepted my interview request!

I asked Richard about Dell’s dramatic turnaround from the Dell Hell fiasco in 2005 to today’s multi-million social media successes.

In this 2:26 video, Richard explains what went wrong during the Dell Hell fiasco, why Michael Dell got personally involved and how Dell not only overcame the negative press, but turned it around to become the genuine leader in social media!

The take-home message for all businesses, is LISTEN to what is being said!

You can read Richard Binhammer’s blog: http://richardatDELL.blogspot.com

Richard Binnhammer was the international speaker on the Red Hot Sales, Marketing & Social Media Strategies panel, which I was honoured to be a part of too.

You can read more about our NSBS panel discussion in this article in The Age on 9th July: Modern day wooing: marketing tips from social media gurus:

Social Media Strategy: For a social media strategy with an Australian flavour, consider Bluewire Media and call 1300 258 394.

Popularity: 2% [?]