Archive for August 2010

This is part 2 of my interview in Sydney with Peter Williams (@rexster), the CEO of Deloitte Digital. I’ve already blogged about their policy and I had a bunch of other stuff I’d wanted to talk to him about eg Deloitte has a great relationship with the entrepreneurship program at RMIT and he’s been invited to speak [...]

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Social Media is the New Rock and Roll – The Hopkinson Report This is a fascinating and well written article comparing the rebellion of rock & roll in the 60s with social media today. It’s a very interesting concept and most of it rings true, though it might all be about to change! Because… Older [...]

Two of my Aussie favourite web experts – copywriter Glenn Murray aka @DivineWrite and blogger Darren Rowse aka @ProBlogger – have joined forces to write a brilliant ebook – Copywriting Scorecard for Bloggers. Why I like it What I like about this ebook is that it starts off by encouraging you to know your audience, [...]

If you’re keen to keep an eye on what other people are saying about you online, then take 1:06 minutes to watch this interview with John Fison – chairman of online reputation management firm Netbox Blue. Learn what simple steps you can take to protect yourself and your organisation and avoid the social media traps! [...]

How do you measure an ROI on Social Media??? It’s not always easy to measure an ROI on Social Media, but, as a part of my interview with him in Sydney, Deloitte Digital CEO Peter Williams (@rexster), says: “Generally being a firm of accountants we measure it based on how many dollars we get back [...]

No more vacation: How technology is stealing our lives – Salon.com I don’t feel like Rebecca Traister feels but I know I’m in the minority. When I’m gone for the weekend, I’m often actually uncontactable as I roam through mobile-coverage-free countryside. But for many people, the constant contact their laptops and smartphones provide means they’re [...]

The question on everybody’s lips is… “can I get fired for using social media?” Luckily Brisbane Corporate & IT lawyer, Malcolm Burrows was on hand to answer this one for us. In this 1:42 minute interview, you’ll learn how you should conduct yourself on social networks and what is and isn’t acceptable! Thanks Malcolm! Social Media Lawyer: If [...]

Living inside our secluded little web world, it is easy to forget that not everyone is sold on social media.  I for one underestimated what normal people thought about social media.  However it became resoundingly apparent at Bluewire’s recent “Social Media for Business” event where the sentiment from pretty much the entire audience was that they “feared [...]

Here’s a funny and refreshingly honest appraisal of the future of advertising agencies (by an ad agency, thankfully!) This video takes you on a hypothetical tour through the last advertising agency on earth – complete with artifacts of what the agency execs were doing at the moment of extinction! Being part of Bluewire, I am biased [...]