Archive for September 2010

A Guide to AdWords ROI, Profit & Revenue – Reload Media ROI, profit and revenue are all important but which one should you aim to maximise with an AdWords campaign – or any advertising campaign – and do they all peak at the same time? Craig from Reload Media does the maths for you and [...]

John DiJulius is the authority on customer service and this book, “What’s the Secret?”, proves it. If you’ve ever wondered why good service is so hard to find these days, why your employees don’t get it or why some companies seem to be able to charge whatever they like… you’ll find the answers in here! [...]

The two key causes of web project failure – Smart Company …and how to avoid them! Craig Reardon explains how 1) major changes of direction can throw a project out of wack and chew up budget and 2) competing phases that don’t align can create dominos of missed deadlines. 4 Reasons Your Website Sucks – [...]

On Friday afternoon I had the pleasure of sitting down with Kelly Olexa to hear her thoughts on social media for business, and how on earth one might go about building a following such as hers for their own blog. Kelly began using social media as a means to network and look for work, but [...]

I just had a fabulous interview with Liz Strauss of Successful Blog. She shared lots of insights about building your network, both on and offline, as well as tips to help your blog thrive. I’ll be posting the video of that soon, but I just wanted to share one little morsel: Liz Strauss talks about [...]

I recently came across this little sound-byte from David Meerman Scott. It’s exciting because it reinforces my hopes about the way I feel businesses should be communicating. David Meerman Scott says that businesses should be looking to employ journalists to produce their communications. That said, it’s not just about the person being an ex-journo and [...]

“Last year, the story was all about the “Twitterification” of Facebook. Today will be about the “Facebookification” of Twitter.” – Ben Parr, Mashable. About two hours ago Twitter announced some of the biggest changes they’ve made in years. Mashable (and others) reported, and thousands of tweets and re-tweets abounded. The most interesting part of the [...]

Last week saw the launch of Google Instant – Google’s new real-time, predictive search. Right now, you might only be able to see it when you’re logged into a Google account (it’s being rolled out slowly) but you should come across it in the near future. Here’s a quick wrap-up: Mashable’s live notes from Google’s [...]

Getting back-links has obvious benefits. Google gauges not only what you’re on about, but also how important you are based on both the quality and amount of links sending readers your way. The other positive of gaining back-links is that it widens your potential readership. When you promote your blog through social media, only your [...]

We’re big fans of ProBlogger (aka Darren Rowse) at Bluewire Media. In fact, when I first started copywriting for the web Adam gave me some recommended reading – a ‘learn from the best’ approach to taking my writing online. Needless to say, ProBlogger was one of his first suggestions. The challenge then, to improve our [...]