Archive for October 2010

Social Media Marketing 101: In-House Team, Agency or Consultant? – Mashable Sadly there’s no magic rubric for deciding whether an in-house social media workforce, a social media consultant, or an agency will best be able to meet your particular business needs. Like almost every business decision, it depends on your business’s goals, budget and particular [...]

Something that we ask again and again when we interview top bloggers is: “how do you get people to comment on your blog?” We know from our analytics that people are reading the blog and despite having some people interacting with us in the comments section, it’s definitely something I’d like to see more of. [...]

The finalists for The Bees Awards – the first international social media awards – were announced yesterday, and it’s really exciting to see the breadth of approaches that have been recognised at such a high level. It’s also great to see that social media is well and truly coming of age internationally – with the [...]

This week’s round-up focuses on developing a solid online strategy. There are only a few articles, but business owners/marketing managers and entrepreneurs should read them all! 10 Questions for Hubspot CEO Brian Halligan – Zengage Brian Halligan is the CEO and founder of HubSpot.com, a company that helps other companies develop its inbound-marketing, which, essentially, [...]

Ignite is a series of 5 minute presentations by a variety of speakers – and the catch is each speaker has 20 slides which rotate every 15 seconds. These events take place all over the world & it was recently in Brisbane for the second time. I gave my presentation called “3Ways Your Marketing World [...]

I’m the newest recruit at Bluewire Media, and on my first day a couple of weeks ago one of the first things I noticed was the extensive office library. Keen to read nearly every book, the problem was which to read first. A few of the authors and titles were familiar, and I thought I’d [...]

Living in San Francisco certainly has its perks when I get to meet people in the industry like Bastien Beauchamp and Cara Drolshagen. As organisers of The Bees Awards – the first international industry judged award ceremony for social media – Bastien and Cara have a rare insight into the emerging trends in this burgeoning [...]

Another year of uni is nearly through – it’s time for grades, grad shows and going on holiday. In aid of the holiday budget, why not show off your web skills for the chance to win $500 through QUT’s Bluewire Media Prize for Web Design? To be eligible, you must be a student at QUT. [...]

If you’ve been reading our blog for a while, you’ll know that we really like the books The New Rules of Marketing and PR by David Meerman Scott and Inbound Marketing by Brian Halligan and Dharmesh Shah. I have thoroughly enjoyed putting many of their recommendations into practice. Yes they really do work and this [...]

One of my favourite parts of the Bluewire events we’ve been running lately, is the fact that people in the the audience get involved by sending tweets during the panel discussion. It adds another level of interaction. At our recent ‘Email Marketing Secrets’ event, I was tweeted a question from Tara Noonan from Star Creative. [...]