Archive for November 2010

David Meerman Scott fans in Brisbane finally got see him in action – via satellite from the USA. Here are the two biggest discoveries I made at today’s event. Real-time engagement is what matters Tomorrow, next week, next month or next year isn’t good enough in the Internet Age.   You need to be acting [...]

Last week I had the pleasure of helping out at The Bees Awards – the first international award ceremony celebrating excellence in social media marketing. I was super impressed by the venue, the organization, the entertainment, and most of all – the calibre of the entries and winners. The event really reinforced the energy and [...]

‘Networking’ is one of those horrible words, like ‘selling’ and ‘self-help’ that have icky connotations. Unfortunately, ‘networking’ conjures up images of the schmoozer handing out his business card and then darting his eyes over your shoulder to find his next victim.  Nobody likes that guy. Luckily, there are friendly, approachable people like Scott Ginsberg aka “The [...]

“If you think you know sales, you don’t know Jack” is the slogan of US sales coach, Jack Daly.  When he came to Brisbane earlier this year to share his wealth of sales and business tips, I discovered how true that statement is! This man has done it all — started & sold companies, lead [...]

Why would John Jantsch say that his blog is his greatest business asset? Surely his email list, trademarked marketing system or his business contacts are worth more… How can a blog be so valuable? Surely this is a gee-up. Not so.  John Jantsch, author of two books, Referral Engine and Duct Tape Marketing is serious. And I totally [...]

One of our core values here at Bluewire Media is “continuous improvement”, and after a recent social media workshop we held, we decided that a good way to improve it would be to include a few solid tips for the most effective use of each form of social media that we discussed. So we’ve started [...]

6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? – Hubspot I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”The reality is [...]

With a seeming absence of social media policies in Australian business, it is excellent to see a Big 4 accounting firm leading the way. Who’s doing it? Deloitte Australia is one of the first Aussie ‘corporates’ with its own social media policy in place. This enables them to embrace social media without the “fear of [...]

Using social media for business just got easier, with Facebook’s announcement this morning that they have added a new function called “Deals”. With 200 million people now using Facebook on mobile platforms, “Deals” allows business people to log in, add specials or incentives for their customers and come up on the radar of passersby, made [...]

Social media is Superman and Wonder Woman combined. It’s here to set us free. It’s here to change the world. Resurrection, redemption, business people and customers ring-a-ring a roseying amid a sun shower of cash. Or not. Yes, there’s hype surrounding social media. Let’s face it – if there’s marketers involved there often is. But [...]