Archive for February 2011

As a marketing manager, you hear these hideous words every day, but I feel compelled to make a stand. So here’s my rant – the countdown of the Top 10 Marketing Words I Hate… 1o. Brand. I’ve never heard anyone agree upon the definition of what a ‘brand‘ really is.  I’ve heard all of the following: [...]

CAREER TIPS 9 Dynamic Digital Resumes That Stand Out From the Crowd – Mashable Potential employers are going to check out your online presence – why not make it fun and illuminating for them? It may just win you the job. HOW TO: Jump-Start Your Career by Becoming an Online Influencer – Mashable We’ve talked [...]

Ross Dawson is a leading technology futurist, entrepreneur & best selling author.  I caught up with Ross Dawson to discover his predictions for the Web in 2011. Watch this 4:54 minute interview to find out what’s happening on the web in 2011. Here’s what I discovered from Ross… What do you see the future of [...]

David Meerman Scott will be LIVE in Sydney, Brisbane and Melbourne (Australia) in 2011 doing his Real-Time Marketing & PR masterclass. I highly recommend that if you only go to ONE Marketing workshop this year, that it is this one. In my experience, David is quite simply the best marketing presenter you’ll hear.  He completely [...]

You heard it here. Although I am echoing the words of HubSpot CEO Brian Halligan who spoke at the recent Growth Summit.  Halligan compares the death of the horse and cart last century with the death of advertising today. Horse drawn cart VS automobile The transformation from horse-drawn carts to automobiles in the 1900s is [...]

This is a guest blog post by social media professional Carl Mogridge. ***************************************************************** So your company’s business model is 50 years old, turns over more than US $8.4 billion annually, then along comes social media. Do you start using a technology that is new just because it’s cool? Or do you embrace it and show people the [...]

It sometimes surprises me how approachable people are online & Aussie blogger Jeff Bullas was no exception! It was one of Jeff’s posts about 37 Signals monetising their blog that caught my attention, so I dug around to find out a bit more about him.  I discovered that Jeff writes fascinating blog posts every day, is [...]

Hello blogosphere! I’m Shanon, the newest member of the Bluewire team. I’m currently saying goodbye to my 4th week (3 weeks if you don’t count my first week which was interrupted by #qldflood) with Bluewire and hello to what looks like an exciting career with a driven, passionate and enthusiastic team. The Bluewire door was [...]