Archive for March 2011

Social media news Journo shield laws now cover bloggers and tweeters – The Australian The expansion of the shield laws is based on the idea that news and media consumption has shifted (surely true) but what this will actually mean….let’s wait and see. Twitter gets shut out once more, U.S. trademark office won’t grant Jack [...]

Dave Peck (or Britney!) During my time in San Francisco I was lucky enough to meet and interview Dave Peck – the social media strategist for Meshin. He’s based out of Palo Alto Research Centre (home of the ethernet) in Silicon Valley. Dave’s career is pretty remarkable – it was kick-started while he was playing [...]

Social media and the Japanese disaster What responsibility do social media users have during a crisis? – Mashable Like we saw in the floods – albeit on a much smaller scale – social media is being used in Japan as a vital communication tool in a time of disaster. How can we best use it [...]

In January this year, after 6 years of dedicated web hosting, we made the strategic decision to close down our dedicated servers by the end of March. Why? To borrow Verne Harnish‘s words, we decided to apply a “laser-like focus” on what we do best - web strategy. This meant that it was time to hand [...]

Since moving to Sydney, many friends have asked “how can you live in Sydney and run a business in Brisbane?” As background, our General Manager Toby Jenkins has lived down in Sydney for 12 months now and I moved down in January this year, and our ‘head office’ is in West End in Brisbane. How we [...]

Thanks to the great people at Hubspot, I was excited to discover the 20 most retweeted words on Twitter. It was pleasing to see that the Top 20 words included ‘calls to action’ (eg. please, retweet, check out & help) and words that indicated new and remarkable information (eg. blog, post, how to, top & great). Equally pleasing was [...]

Do your consumers want to divorce your advertiser? It’s now pretty well known that consumers today don’t want to be told want they need by the advertiser. Consumers are divorcing their advertiser and turning and blind eye to the billboards, web banners, TV commercials & radio ads. This little video was shown at one of our Web Strategy workshops [...]

What not to do – self congratulations, missed opportunities and broken promises The problem with kids: how your products and services are truly perceived. – Post Click Marketing Sorry – perfect strangers aren’t at all interested in how clever/beautiful/special you believe your baby to be. See why this translates to business to business marketing and learn [...]

I’m writing this blog post because I’ve recently been in a few meetings where one of the last things I said was “… and we’ll send through some instructions on how to create a Facebook page”. I could have just written it down in an email then copy + pasted it whenever I needed to, [...]

Yesterday I had the pleasure of attending Q Music’s conference Women In Music at the Judith Wright Centre. I heard from all kinds of ladies working in the industry – from musicians to publicists to label owners and the resounding message was this: Work hard, be creative and take every opportunity you can. If you do [...]