Archive for April 2011

It’s been said “there’s no such thing as a new idea” and when you’re blogging all the time, this statement can seem truer than ever. So how do you come up with a never-ending stream of relevant ideas to share with your audience? Share your take on things. But, how? KNOW YOUR AUDIENCE Write down [...]

Would you accept an invite from Her Majesty Queen Elizabeth to attend the Royal Wedding of Prince William and Kate Middleton? I would.  But maybe I’m biased because of my English heritage. Anyway in case you haven’t heard, you are invited. Royal wedding: Kate and William marriage live on YouTube The royal wedding will be [...]

There’s a time for restraint and a time for love; a time for discreet, straightforward copy, and a time for using absolutely the most interesting words to tell your story. British legend Stephen Fry thinks it’s a real shame that more speakers and writers of the English language don’t love language. He believes too many [...]

The words you choose make all the difference. Picture an old man who is blind and begging for money. His cardboard sign reads “I’m BLIND, please HELP.” He gets a few coins from passers-by. Then a girl walks past, flips the cardboard sign around and writes a new message on the back.  The coins now [...]

There’s a marketing  theme this week – from big ideas, to stuffing up, to selling social to your boss. 10 Considerations When Creating a Social Media Policy -MackCollier.com This article really shows that there’s no need to be afraid of social media for marketing when the ground rules are clear. Following this ten step guide [...]

“You have to meet Andrew Griffiths!” That’s what I was told when I had the pleasure of meeting Wendy Ackland, Emmy Kerrigan and John ‘JV’ Vickary at an AMI social media workshop that I facilitated in Cairns. It turns out Andrew Griffiths is Australia’s best selling business author, from Cairns and quite a character! Andrew Griffiths is a [...]

This is guest blog post by quality management consultant, Alan M Jones from Qudos Management. Alan helps organisations attain their ISO 9001 Quality Approval certification and this article highlights how you can use the web to increase the effectiveness of your quality system. Over to you Alan. ********************** There are many ways in which your web site [...]

Kangaroos and Coffee Glenn Murray does it with kangaroos, but it could be with anything. Try it with ice-cream, or cars. Coffee or air conditioning. If you want visitors to find your website (and find it remarkable), you need to write copy that helps them find you. Relevant, quality content and strategic, key words act [...]

Over the years we’ve recorded and shared dozens of video interviews with experts across a whole range of fields. Not only have we learned a whole lot ourselves through the knowledge of others, we’ve also been able to share a whole variety of perspectives with our own audience. On the strategy side of things we [...]

The finest pickings Here David Meerman Scott shows how Nordstrom’s employee got it right. We always get a bit excited at Bluewire when we see big companies taking the plunge and embracing social media. But what’s even better is the personal aspect. Who wants to chat with a big ol’ company? What we want is [...]