Archive for August 2011

David Meerman Scott co-created the Web Strategy Planning Template with Bluewire Media in 2010.  It was designed as a free tool to help organisations develop their web marketing strategy. When David was in Australia earlier this year, we asked him to explain how to use the template and why it is so useful. David Meerman Scott: [...]

Jim Stewart is an SEO specialist and I asked him for two SEO tips that we may not know. Here is a transcript: Two major tips for SEO that are often overlooked are: 1. Use Google Webmaster Tools Most people have got Google Analytics setup but they haven’t got Google Webmaster Tools setup. The reason [...]

Sex texts – bridging physical barriers! If you haven’t done it yet, it’s only a matter of time before you try. It’s a new world order, reintroducing written erotica to the world. Unfortunately if you’re a politician or a celebrity, it’s not looking good for you – statistically speaking you will be busted sexting very soon and [...]

Vivienne Storey from Blands Law shares her advice on why you need a social media policy and how it serves as a great training tool. Here is a transcript: OK, it’s Vivienne Storey from Blands Law. We specialise in writing Social Media Policies for companies and I just wanted to highlight an important aspect of having [...]

Just watched this video from Socialnomics and had to share it. While funny, it stuck a cord when comparing the measurement of the ROI’s from different mediums. Are you the company Shmoo? (CMO) Is your social media presence entrusted to the intern? The ROI of Social Media is that your business still exists in 5 years… Interesting take. Is that [...]

Keith Ferrazzi is a relationship expert who wrote Never Eat Alone and Who’s Got Your Back – both of which I love.  He came out to Australia recently thanks to The Growth Faculty and gave a workshop.  His thoughts on social media are worth sharing! Below is a transcript too. Hi this is Keith Ferrazzi, [...]

One of the most common questions I am asked at presentations and workshops is “how do I deal with negative comments on social media?” After telling a few stories about both good and bad ways of dealing with negative comments, I usually paint a hypothetical situation and let the audience members debate it in small [...]

A recent court case has shown that a Facebook account holder can be liable for what is written on their wall, and this law is relevant for any business using social media pages as part of their web marketing strategy. Social media logistics Social media is a relatively new forum through which businesses are pitching [...]

It wouldn’t feel right to blog this week without mentioning the economic holocaust that appears to be threatening the world. The Dow is doomed, Greece is gutted, the States are failing and anyone close to retirement is likely starting to panic. If you didn’t already have your super sorted, you’d be forgiven for feeling downright [...]

There is a growing segment of society taking a moral stand against the new world of social media. They choose to boycott all forms of social networking and make life difficult by not having a facebook page or twitter identity. They expect to be actual friends and swap email addresses or, god forbid, phone numbers, [...]