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Archive for November 2011

Posted by Adam Franklin on 15.11.2011

News jacking – how to hijack a news story

My favourite marketing author David Meerman Scott has just released a new book today called Newsjacking.  Well it’s not literally a book as we used to know them.  It’s  only available as an instant digital download on Kindle or iPad, not as a printed version. Newsjacking is term David uses to describe the practice of high [...]

Posted on 15.11.2011 at 5:37 pm. See other posts by   4 Comments »  
book review.
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