Google Launches GoMo – A Service To Help You Take Your Website Mobile
It’s no secret. The internet is going mobile.
Depending on where you’re getting your stats from, internet enabled mobile devices will outnumber desktop devices as early as 2013.
Google, of course, knows this (because Google knows everything), and they’ve launched a simple tool to help you evaluate your current website’s mobile friendliness, and what you should do to make it more accessible to mobile users. The tool is called GoMo, and it shows you what your website will look like on a smartphone, then gives recommendations as to how you can make it more mobile friendly.
Regardless of Google’s end goal (they want to sell more mobile ads), they’re right about one thing: you’re going to need a mobile optimised website very soon, or you may start losing potential customers who would rather find an easier-to-use website than deal with your mobile-unfriendly one. Here’s a short video Google released with the launch of their app.
Basically, now that mobile use is exploding, the arguments for having a mobile optimised website are the same as what the arguments for good usability have been for the past 10 years:
- If your website isn’t usable on a mobile device, there are plenty of alternatives that ARE usable, and you’re sure to lose traffic to those alternatives.
- Less usable websites will have a lower conversion rate, so you need to make sure that it’s easy for mobile users to accomplish what you want them to accomplish.
Did you test your website in GoMo? How did it perform?
Web Marketing Report Template
If you need to report ROI, traffic, growth, social media following or any other digital or online metrics to a board, CEO or Marketing Manager, this Web Marketing Report Template is for you.
Get 33 free marketing templates
- Social media and content marketing templates delivered over the next 30 days.
- Free chapter from our book, Web Marketing That Works
- Our popular Bluewire News emails
Join over 11,380 of your marketing peers and get all these goodies delivered to your inbox.