“To sell, you have to have your own brand.” Paul Greenberg (Tweet this)
In this episode I chat to Paul Greenberg about starting small, using different media marketing and NORA.
- Paul Greenberg is the founder of Deals Direct and also the author of the book Africa to the ASX.
- He is known as the grandfather of Online Retail.
- Selling with no profit but building a list of customers.
- Used TV ads to build trust.