Author Archives: Adam Franklin

If you’ve ever wanted a hands-on course for getting started with social media, Tim Martin is your man.  He runs great courses and is a popular speaker. I’ve been following Tim on Twitter for many years and had the pleasure of catching up with him in Melbourne recently.  I also got to interview him about [...]

My favourite marketing author David Meerman Scott has just released a new book today called Newsjacking.  Well it’s not literally a book as we used to know them.  It’s  only available as an instant digital download on Kindle or iPad, not as a printed version. Newsjacking is term David uses to describe the practice of high [...]

When David Meerman Scott wrote the first edition of The New Rules of Marketing & PR,  Twitter didn’t exist and Facebook was only used by uni students. Haven’t times changed since 2007? Yes, we’ve seen social media sites like Facebook and Twitter explode and some like MySpace, implode.  I agree certainly that internet years are [...]

The debate around the national broadband network often seems to be far more political than ‘what’s in it for us.’ However I’ve just discovered a book that answers this question for us — the business owners, online marketers and online shoppers! A Faster Future I’ve been reading the book called “A Faster Future” by Brad Howarth [...]

Liz Wiseman is one of our favourite authors and the principles from her bestselling book Multipliers: How The Best Leaders Make Everyone Smarter have been very popular with our team at Bluewire. Liz was in Sydney recently and I had the chance to ask her a question that had been on my mind for while.  “Do [...]

David Meerman Scott co-created the Web Strategy Planning Template with Bluewire Media in 2010.  It was designed as a free tool to help organisations develop their web marketing strategy. When David was in Australia earlier this year, we asked him to explain how to use the template and why it is so useful. David Meerman Scott: [...]

Jim Stewart is an SEO specialist and I asked him for two SEO tips that we may not know. Here is a transcript: Two major tips for SEO that are often overlooked are: 1. Use Google Webmaster Tools Most people have got Google Analytics setup but they haven’t got Google Webmaster Tools setup. The reason [...]

Vivienne Storey from Blands Law shares her advice on why you need a social media policy and how it serves as a great training tool. Here is a transcript: OK, it’s Vivienne Storey from Blands Law. We specialise in writing Social Media Policies for companies and I just wanted to highlight an important aspect of having [...]

Keith Ferrazzi is a relationship expert who wrote Never Eat Alone and Who’s Got Your Back – both of which I love.  He came out to Australia recently thanks to The Growth Faculty and gave a workshop.  His thoughts on social media are worth sharing! Below is a transcript too. Hi this is Keith Ferrazzi, [...]

One of the most common questions I am asked at presentations and workshops is “how do I deal with negative comments on social media?” After telling a few stories about both good and bad ways of dealing with negative comments, I usually paint a hypothetical situation and let the audience members debate it in small [...]