As a marketer and especially one that loves using the web, I can safely say the best purchase I’ve made lately is the Flip Cam.
What’s the big deal?
The Flip Cam fits in your pocket & can record 2 hours of HD video footage. Perfect for video testimonials, impromtu (or planned) interviews, product demos, recording [...]
If you want to get to(wards) the top of Google, I’d like to share my story.
I’ll confess, 12 months ago SEO wasn’t part of our marketing strategy. Yet in one year, we’ve climbed from unfindable to #3 for competitive search phrases like:
‘website design brisbane‘ (#3)
‘web designers brisbane‘ (#3)
‘website designers brisbane‘ (#3)
‘web design brisbane‘ (dropped to [...]
When I had the pleasure of seeing marketing strategist, David Meerman Scott present live via satellite at the Growth Summit in Sydney, I was so impressed that I just wanted to ask a few more questions. Luckily, David graciously accepted our request.
In the Part 1 of this interview, David explains:
- what the ‘New Rules of Marketing [...]
“To blog or not to blog” is a question many marketing managers and business owners grapple with… Sure the results can be magnificent, yet where do I find the time and how long until my blog ‘breaks through’?
Legendary blogger, Jonathan Crossfield (who also happens to be Communications Manager at Netregistry – domain & hosting company) [...]
Bluewire Media’s blog was recently listed in 8 Australian design blogs that deserve your attention! by Webmaster Showcase.
It’s really exciting to be recognised by industry peers. Here’s what they said:
Written by a team of design professionals with varying backgrounds, the Bluewire Media Blog is a website that gives an all-around look at the design world. There [...]
Most people who have the pleasure of using one Sarah Hyne’s websites, wouldn’t be able to put a finger on what makes them so good.
Why is that you ask..? Well, they just WORK!
And that is the key to usability and web design according to Bluewire’s impressive web designer Sarah Hyne. I sat down with Sarah to [...]
SME Technology Summit Review
People working in Small and Medium Entreprises (aka SMEs) from across Australia converged to
Sydney Olympic Park for the first SME Technology Summit.
The one-day event had a couple of keynote presentations & a panel discussion, interspersed
with 3 ‘tracks’ running symultaneously so you could choose your own agenda.
The keynotes were Tim Pethick, the entrepreneur [...]
With the “IKEA Facebook showroom” campaign receiving some good viral exposure & deserved accolades, I wanted to draw attention to a local example of effective viral marketing using facebook & send to a friend.
Using a simple app on their website & harnessing free social website, facebook.com, Aussie music festival “Good Vibrations” has launched a brilliant [...]
I recently revealed my “secret formula for email marketing success” during a presentation at EMSA – the Email Marketing Summit Australia.
Here’s a 5 minute snippet where I outline 6 common mistakes & I share the biggest ‘oops’ I’ve ever made!
Stay tuned for the full presentation on DVD.
Creating Emails For Maximum Results – EMSA 2009
View more [...]
James Adonis is an international expert on employee engagement. He’s written 3 books and writes one of the most commented on blogs in Australia (for Fairfax).
In this interview with Bluewire Media, he shares his secrets for writing one of the industry’s most popular email newsletters.
Watch the interview to find out:
- How James got started & [...]
