Two of my Aussie favourite web experts – copywriter Glenn Murray aka @DivineWrite and blogger Darren Rowse aka @ProBlogger – have joined forces to write a brilliant ebook – Copywriting Scorecard for Bloggers.
Why I like it
What I like about this ebook is that it starts off by encouraging you to know your audience, brand, objectives [...]

If you’re keen to keep an eye on what other people are saying about you online, then take 1:06 minutes to watch this interview with John Fison – chairman of online reputation management firm Netbox Blue.
Learn what simple steps you can take to protect yourself and your organisation and avoid the social media traps!

Thank [...]

The question on everybody’s lips is… “can I get fired for using social media?”
Luckily Brisbane Corporate & IT lawyer, Malcolm Burrows was on hand to answer this one for us.
In this 1:42 minute interview, you’ll learn how you should conduct yourself on social networks and what is and isn’t acceptable!

Thanks Malcolm!
Social Media Lawyer: If you’re interested in developing [...]

Living inside our secluded little web world, it is easy to forget that not everyone is sold on social media. 
I for one underestimated what normal people thought about social media. 
However it became resoundingly apparent at Bluewire’s recent “Social Media for Business” event where the sentiment from pretty much the entire audience was that they “feared people saying [...]

Here’s a funny and refreshingly honest appraisal of the future of advertising agencies (by an ad agency, thankfully!)
This video takes you on a hypothetical tour through the last advertising agency on earth – complete with artifacts of what the agency execs were doing at the moment of extinction!

Being part of Bluewire, I am biased as to [...]

Ever wondered how cool if would be to have 95,907 web designers at your service?   What about if you only had to pay one and only if you liked their work?
Welcome to crowdsourcing.  It’s a new phenomenon enabled by the web & one that is proving very popular!
The idea behind it is that you “put your [...]

Australia’s political leaders, the nation’s top public servants, a Fortune 100 heavy weight and a TV celebrity were some of the speakers at the National Small Business Summit in Brisbane last week.
Speaking in amongst Deputy Prime Minister Wayne Swan, Liberal Party leader Tony Abbott, Channel 7 Sunrise host David “Kochie” Koch &  Dell’s US social media expert Richard [...]

Yesterday I emailed a client of ours, Hypoxi Australia with some tips for increasing their email marketing open rates and readership!
Now it’s worth mentioning that the Hypoxi girls send one of the best email newsletters I have seen.  My bias isn’t towards its design specifically (which I’ll admit Bluewire actually does), but what I love [...]

Better known as @RichardatDELL to his 10, 758 Twitter followers,  Dell’s international social media strategist Richard Binnhammer flew to Australia for the National Small Business Summit in Brisbane last week.
Richard’s social media strategies have helped Dell have generated millions of dollars from their Twitter account alone. And it was inspiring to hear how a Fortune 100 company uses social media to generate [...]

Being a small business owner myself, I am honoured to be invited to speak at the National Small Business Summit in Brisbane on Thursday 8th July.
It will be an exiting session at 11am & it’s called Kochie’s Business Builders Panel Session: Red hot sales, marketing and social media strategies.

As a sneak peek of what to [...]