Author Archive

A newbie to the nest I know it’s important not to measure one’s worth in followers. But after a fortnight of being on Twitter, I’ve amassed (yes) nine followers. One-third of these are related to me. As you can see from Angus Russell’s post about Twitter last week, he is beating me by 220 followers. [...]

The latest event by Girls Learning About Money Richard Flint, he of the Hawaiian shirt, straight-talk and multiple PhDs, gave the keynote address at Thursday’s GLAM event. Richard travels the world to speak at over 200 events each year on matters of behaviour, motivation, success and money. Resilience is his second favourite word (love is [...]

Shanon here in the Bluewire Media office is a smart dresser. On the weekend, he bought a pair of jeans from a popular chain store. The sales assistant handed Shanon his jeans, and then encouraged him to “Like” them on Facebook. Just a click on their page, a symbol of support for their business, and [...]

THE MARKETING GENIUS OF GUEST BLOGGING Besides the fact that Steph Bowe is seventeen years old and her first book was published when she was sixteen (I think I was selling ice-cream) she has also appeared at prestigious writers’ festivals and contributed pieces to The Age (I got to wear a pink hat.) And she [...]

THE RISE AND RISE In the first week of January 2011, the Facebook page of the Queensland Police Service was ‘liked’ by 6400 people. By the second week of January, with flood waters threatening, that number had risen to more than 160 000. On top of this, Twitter followers of the QPS increased ten-fold during [...]

There’s a time for restraint and a time for love; a time for discreet, straightforward copy, and a time for using absolutely the most interesting words to tell your story. British legend Stephen Fry thinks it’s a real shame that more speakers and writers of the English language don’t love language. He believes too many [...]

Kangaroos and Coffee Glenn Murray does it with kangaroos, but it could be with anything. Try it with ice-cream, or cars. Coffee or air conditioning. If you want visitors to find your website (and find it remarkable), you need to write copy that helps them find you. Relevant, quality content and strategic, key words act [...]

This is a guest blog post by Laura Elvery, Bluewire’s newest intern-in-residence from QUT’s post graduate Creative Industries course. Every year we take on several QUT students for internships in copywriting, web design and development.  If you’d like to apply, visit our jobs page. Stay tuned for more posts from Laura as she completes her 10 [...]