Author Archives: Lesley Hays

What a week for Australia it’s been! With the west coast on fire and the east coast under water (top to bottom!), it seems hardly important to talk about web technology. But that’s exactly what the country’s been looking at all week! With the #qldfloods tag on Twitter, community photo gathering on Facebook, live webcams [...]

What are wireframes and why does my project need them? If you’ve ever done a website project with us, you’ll know all about wireframes! They’re the black & white skeletons of a website that show where all the content and features will go before we delve into colours and images. They help us make decisions [...]

A Guide to AdWords ROI, Profit & Revenue – Reload Media ROI, profit and revenue are all important but which one should you aim to maximise with an AdWords campaign – or any advertising campaign – and do they all peak at the same time? Craig from Reload Media does the maths for you and [...]

John DiJulius is the authority on customer service and this book, “What’s the Secret?”, proves it. If you’ve ever wondered why good service is so hard to find these days, why your employees don’t get it or why some companies seem to be able to charge whatever they like… you’ll find the answers in here! [...]

The two key causes of web project failure – Smart Company …and how to avoid them! Craig Reardon explains how 1) major changes of direction can throw a project out of wack and chew up budget and 2) competing phases that don’t align can create dominos of missed deadlines. 4 Reasons Your Website Sucks – [...]

Last week saw the launch of Google Instant – Google’s new real-time, predictive search. Right now, you might only be able to see it when you’re logged into a Google account (it’s being rolled out slowly) but you should come across it in the near future. Here’s a quick wrap-up: Mashable’s live notes from Google’s [...]

I’d like to share something with you… that sharing’s pretty cool! Jason Fried is from 37 Signals, the company behind the suite of products Bluewire now uses to manage projects (Basecamp) and contacts (Highrise). Taking a look at the kind of companies that also use these products, I think he knows something about marketing… This [...]

Building Online Authority: Have You Given Up on the Sale? – Search Engine People You’ve probably read a lot of suggestions on how you should be using social media with your business – it can be pretty overwhelming! So many of these suggestions revolve around focusing on your consumer, providing content and backing off on [...]

Social Media is the New Rock and Roll – The Hopkinson Report This is a fascinating and well written article comparing the rebellion of rock & roll in the 60s with social media today. It’s a very interesting concept and most of it rings true, though it might all be about to change! Because… Older [...]

No more vacation: How technology is stealing our lives – Salon.com I don’t feel like Rebecca Traister feels but I know I’m in the minority. When I’m gone for the weekend, I’m often actually uncontactable as I roam through mobile-coverage-free countryside. But for many people, the constant contact their laptops and smartphones provide means they’re [...]