Author Archives: Sarah McVeigh

You’ve heard David Meerman Scott say every company should get themselves a journo to write their copy. He calls it “brand journalism” and describes it like this: “Creating interesting information online that serves to educate and inform consumers. People in companies now realise web marketing success comes from creating content-rich websites, videos, podcasts, photos, charts, [...]

It’s been a while – but the Weekly Round-Up is back with a vengeance. Once a week you’ll get Bluewire’s curated list of the best articles from across the web on all things social media, web strategy, marketing, tech and inspiration straight into your RSS feed. You do subscribe to our blog, don’t you? Right. [...]

Do you follow SourceBottle on Twitter? Well, you should. Their Twitter profile explains why… (Source Bottle is a) free site that emails media ‘call outs’ for sources from journalists & bloggers. For media who want sources and anyone wanting free publicity. Just yesterday they tweeted this… The site asked digital copywriters and web designers who [...]

How many times do you ring a major company and get put on hold… for ages…. Only to be directed to the wrong place? The customer service person you finally speak to after seemingly endless automated messages tells you to ring another number. You ring that number and it’s not available. Really Telstra? This number [...]

Put down that cocktail! Your file is ready! I’ve been wrestling with this issue for a little while – trying to convert .mts files from Adam and Toby’s camera into .mp4 files so I can edit them. I bought software that didn’t work, I had the files chopped in half by some other free software….I [...]

You’ve got a small business perhaps. Or maybe it’s a big business. Maybe it’s somewhere in between. And you get that by blogging you’ll be updating your website with keyword-rich content and it’ll help your performance when it comes to search engine ranking. But ultimately, if you’re going to spend all this time tap-tapping, you [...]

“Film and television producers should be wary of relying on traditional viewing platforms such as free-to-air TV and DVD, according to a report released by Screen Australia today,” says Michael Bodey in today’s Australian Media section. Well, obviously. We all know that people’s viewing habits have changed but it’s not just film and TV producers [...]

There’s a marketing  theme this week – from big ideas, to stuffing up, to selling social to your boss. 10 Considerations When Creating a Social Media Policy -MackCollier.com This article really shows that there’s no need to be afraid of social media for marketing when the ground rules are clear. Following this ten step guide [...]

Over the years we’ve recorded and shared dozens of video interviews with experts across a whole range of fields. Not only have we learned a whole lot ourselves through the knowledge of others, we’ve also been able to share a whole variety of perspectives with our own audience. On the strategy side of things we [...]

The finest pickings Here David Meerman Scott shows how Nordstrom’s employee got it right. We always get a bit excited at Bluewire when we see big companies taking the plunge and embracing social media. But what’s even better is the personal aspect. Who wants to chat with a big ol’ company? What we want is [...]