I’m currently reading Reality Marketing Revolution! by Mike Lieberman & Eric Keiles.
Reality Marketing is based on adding an extra step to the marketing cycle – Lieberman & Keiles argue that going straight from an ad to a sale just isn’t realistic anymore. Instead, it takes more to take the cake: Mix advertising, public relations & referrals, [...]
We’ve just won an International web design award for Outstanding Achievement for the Queensland Fertility Group website!
The Interactive Media Awards are judged using five specific criteria:
Design
Content
Feature Functionality
Usability
Standards Compliance & Cross Browser Compatibility
Particular merit was given to usability & functionality, a nod to the features designed to make the customer experience as pain-free as possible.
Some highlights [...]
SEO can seem pretty confusing – and it seems that many in the game like to keep it that way. But yet again Glenn Murray has landed us with a goldmine of pointers on how to write optimised copy to please both readers & the mysterious beast that is Google in his eBook SEO [...]
It’s been five years since Adam & Toby set up shop on their parents’ back deck with a laptop & phone (& some overzealous crows for company!).
Since then, Bluewire Media has grown in leaps & bounds, becoming one of Brisbane’s leading web design agencies and servicing over 200 Queensland & interstate companies.
On Thursday evening we [...]
Today at Bluewire we have been discussing how important it is for a website to reflect the character and personality of the business that it represents. When it comes to design this is obvious – you don’t need to explain to companies that the way their website looks will reflect the way people see their [...]
Reaching the top of Google (and staying there) is akin to playing a game with ever changing goal posts. There are so many elements that contribute to where your website is placed and for how long.
And while it’s granted that Google moves in mysterious ways, and you will never be able to control every single variable, there are nevertheless loads of techniques you can use to keep kicking goals when the Googlers make it tricky for you.
A marketing coordinator at a flagship radio station recently made a comment which got me thinking about what we really take from the words we read. She noted that many of us spend upwards of three years learning how to win grades with fancy words, only to unlearn much of it as soon as we [...]
How did you get into web development?
When I was a young teenager at the turn of the century, I fiddled around with building small web pages, in so far as to create fan sites for whatever computer games I was playing at the time.
What programs do you rely on most heavily?
My workflow consists of a [...]
I’ve just finished reading SEO Secrets by Glenn Murray. As a copywriter, Glenn manages to make even the clunkiest aspects of SEO accessible to the layperson.
What was most striking in reading the book was that much of optimising your blog or website is naturally intuitive. Most SEO is more related to time and effort than [...]
