These were the questions posed by a client recently, and I thought the answers might be useful for others looking to kick-start their social media presence. Here are a few of the main differences:
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When you, as the administrator of the group, post messages on the wall your profile picture will be your official logo, rather [...]

I’ve been hugely taken with and amused by the Old Spice viral campaign that’s been unfolding over the past few months, from “I’m on a horse” to the string of personalised video messages addressed to the likes of Rose McGowan (“we are both attractive movie stars who just got married in my brain“).
It’s a basic [...]

This is a guest post by Michelle James, post-grad student in writing and publishing at UQ and all-round lovely lady. Michelle interviewed me about what working as a web copywriter entails and the fundamental differences between print and online. Here’s her take on the conversation.
Writing well still the key
Since the mechanised printing press was invented [...]

I’ve been dipping in and out of a book I found lying around the office, The Big Moo.
Edited by Bluewire deity Seth Godin, the book is a hugely successful collection of ideas from a slew of the top business brains around the world.
The particular excerpt that got me excited this afternoon is an idea dreamed [...]

We’ve talked to the gurus Glenn Murray and Jonathan Crossfield about the benefits of blogging – raising your company’s profile, optimising your website for search engines and sharing your expertise to name a few. But sometimes, despite knowing just how beneficial it can be, keeping a regular flow of fresh blog topics coming can be [...]

During a recent brainstorming session with Malcolm Burrows over at Rostron Caryle we came up with a new way to plan, implement, and measure the success of a social media policy.
Here’s how it goes:
Target Market
Who are they and how will you reach them?
Buyer Persona 1:
Buyer Persona 2:
Buyer Persona 3:
Watching
How will you measure what’s being said on [...]

We love YouTube!
We use it to share testimonials, press appearances and interviews we’ve conducted with inspiring and interesting people. We also use it to introduce ourselves and our services to clients, potential staff and anyone interested in what we do!
What do you use it for?
Here are some examples of what you’ll find on our YouTube [...]

We’re passionate advocates of using social networking for business marketing and delight in sharing success stories that began at a tweet, a Facebook discussion, a YouTube clip or a blog post.
Remember our interview with David Meerman Scott?  The one where he blogged about General Motors and ended up landing a meeting with the CEO?
Amazing right?
On [...]

Last Wednesday night I went along to Cloudland to the Networx event Maximising The Media.
I wanted to find out a couple of things:

Do journalists ever actually use press release submission sites?
What amount of news stories in these particular journalists’ publications or broadcasts come from press releases?
Is writing and sending a press release every time something notable [...]

Here’s the deal:
We love blogging and are constantly being inspired by the multitude of talent in the blogosphere. Here we’re sharing some of our favourites.
Thing is, we’re always on the lookout for a new read.
That’s where you come in.
All you need to do is comment us with your blog’s URL and you’ll go in the draw [...]