Author Archives: Sarah McVeigh

IN THE NEWS Live blogging transforms journalism – A great article for story tellers of all types, and yes, that (should) include marketers and copywriters. It shows how crucial the “real-time” aspect of news is, whether that be from the end of the journo or the end of the news makers across business. Writing timely [...]

Social media news Journo shield laws now cover bloggers and tweeters – The Australian The expansion of the shield laws is based on the idea that news and media consumption has shifted (surely true) but what this will actually mean….let’s wait and see. Twitter gets shut out once more, U.S. trademark office won’t grant Jack [...]

Dave Peck (or Britney!) During my time in San Francisco I was lucky enough to meet and interview Dave Peck – the social media strategist for Meshin. He’s based out of Palo Alto Research Centre (home of the ethernet) in Silicon Valley. Dave’s career is pretty remarkable – it was kick-started while he was playing [...]

What not to do – self congratulations, missed opportunities and broken promises The problem with kids: how your products and services are truly perceived. – Post Click Marketing Sorry – perfect strangers aren’t at all interested in how clever/beautiful/special you believe your baby to be. See why this translates to business to business marketing and learn [...]

Yesterday I had the pleasure of attending Q Music’s conference Women In Music at the Judith Wright Centre. I heard from all kinds of ladies working in the industry – from musicians to publicists to label owners and the resounding message was this: Work hard, be creative and take every opportunity you can. If you do [...]

And the winner is……… The winner of this year’s Bluewire Media Award for Web Design is Tyler Alberti for his photography portfolio website. Here’s what Tyler had to say about winning the award: “As a freelance photographer and graphic designer, I have always been an advocate for self promotion and marketing. My first point of [...]

Last week I had the pleasure of helping out at The Bees Awards – the first international award ceremony celebrating excellence in social media marketing. I was super impressed by the venue, the organization, the entertainment, and most of all – the calibre of the entries and winners. The event really reinforced the energy and [...]

Using social media for business just got easier, with Facebook’s announcement this morning that they have added a new function called “Deals”. With 200 million people now using Facebook on mobile platforms, “Deals” allows business people to log in, add specials or incentives for their customers and come up on the radar of passersby, made [...]

Social media is Superman and Wonder Woman combined. It’s here to set us free. It’s here to change the world. Resurrection, redemption, business people and customers ring-a-ring a roseying amid a sun shower of cash. Or not. Yes, there’s hype surrounding social media. Let’s face it – if there’s marketers involved there often is. But [...]

Something that we ask again and again when we interview top bloggers is: “how do you get people to comment on your blog?” We know from our analytics that people are reading the blog and despite having some people interacting with us in the comments section, it’s definitely something I’d like to see more of. [...]