Author Archives: Toby Jenkins

In January this year, after 6 years of dedicated web hosting, we made the strategic decision to close down our dedicated servers by the end of March. Why? To borrow Verne Harnish‘s words, we decided to apply a “laser-like focus” on what we do best - web strategy. This meant that it was time to hand [...]

For quite some time, I’ve felt that PR is one of the most closely aligned industries with the web. Why? Because the web has a huge demand for content and great PR is about developing interesting, relevant and timely content. I still believe this is the case, that’s why I was really pleased when Catriona [...]

This is part 2 of my interview in Sydney with Peter Williams (@rexster), the CEO of Deloitte Digital. I’ve already blogged about their policy and I had a bunch of other stuff I’d wanted to talk to him about eg Deloitte has a great relationship with the entrepreneurship program at RMIT and he’s been invited to speak [...]

How do you measure an ROI on Social Media??? It’s not always easy to measure an ROI on Social Media, but, as a part of my interview with him in Sydney, Deloitte Digital CEO Peter Williams (@rexster), says: “Generally being a firm of accountants we measure it based on how many dollars we get back [...]

A guest post from Gina Lofaro – “wordmistress” An Optus/Twitter case study Most reading this would be aware of the awesome power of social media.  For me, Twitter is my weapon of choice in the war of messages as I find that it abundantly meets my needs in that regard. But the story I really [...]

Need a compelling reason to get your business’s social media strategy organised? Need to put into context the reach and influence of social networks? This video is it – again! (Thanks to Erik Qualman at Socialnomics for putting this together) Since the last edition that I saw, Facebook has grown from the 5th to the [...]

This is an oldie but a goodie! Enjoy! What do you think? Leave your comments for our Help desk guys!

I had a fantastic customer experience the other day with Sunglass Hut (Bondi Junction, Sydney) – so much so that I wanted to blog about it! I have been looking for sunnies for a fair while and finally found the pair I wanted: Ray-Ban Aviators. I’d done some shopping around and found a place that [...]

Sentis have been voted as the 5th Best place to work in Australia by BRW magazine! What an accomplishment! Here is the official news release, but we wanted to help them celebrate. We’ve been doing email marketing with Sentis for a few months now and are really excited for them. Congratulations Sentis!

You hear a lot about Jack Welch, CEO of GE and responsible for bringing GE’s market capitalisation from $14 billion to $410 billion. I read his book “Winning” recently and got some really interesting points from it. The one point that really stands out in my mind though is his philosophy of “candour”. What is [...]