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Archive for the ‘Advertising’ Category

Posted by Sarah McVeigh on 11.11.2009

Reflecting Your Company’s Character With Copy

Today at Bluewire we have been discussing how important it is for a website to reflect the character and personality of the business that it represents. When it comes to design this is obvious – you don’t need to explain to companies that the way their website looks will reflect the way people see their [...]

Posted on 11.11.2009 at 4:38 pm. See other posts by Sarah McVeigh   View Comments  
Advertising, Business, Marketing, copywriting.
Posted by Adam Franklin on 4.11.2009

The Hot Seat with Bluewire Media

The Hot Seat with Bluewire Media
Shortly, Toby & I will be in the “Hot Seat” being grilled by a panel of three experts!  The event is being organised by The Source – a group that fuels young professionals in Brisbane.
It should be an exciting night & I’m looking forward to the questions the panellists and [...]

Posted on 4.11.2009 at 2:49 pm. See other posts by Adam Franklin   View Comments  
Advertising.
Posted by Sarah Hyne on 24.10.2009

Weekly round-up

Apple bucks recession trend with record sales and profits — The Guardian
Speaking of Apple, check out their new Magic Mouse — Apple.com
Fix it — Even if it ain’t broke — Fast Company
Focusing interaction design with design strategy — UX Booth
A place to ask questions about the user experience disciplines — UX Exchange
Bing, Google integrate Twitter [...]

Posted on 24.10.2009 at 9:29 am. See other posts by Sarah Hyne   View Comments  
Advertising, Design, Digital strategy, Fun, Innovation, Inspiring, Trends, technology.
Posted by Sarah Hyne on 12.09.2009

Weekly round-up

Human Centered Design Toolkit — IDEO
Millions set to disconnect their fixed-line phones — Sydney Morning Herald
The new Steve Jobs unveils new iPod Nano — Sydney Morning Herald
Helvetical turns Google Calendar into a thing of beauty — Life Hacker
Showcase of fresh and well designed online shops — Smashing Magazine
5 tools to increase accessibility — UX Booth
User [...]

Posted on 12.09.2009 at 11:40 am. See other posts by Sarah Hyne   View Comments  
Advertising, Business, Design, Fun, Trends, facebook, social media, technology.
Posted by Adam Franklin on 27.08.2009

MiniMovers’ Mike O’Hagan – Using the web the increase business profits

Recently, MiniMovers founder & owner, Mike O’Hagan shared his thoughts on using the web to increase business profits.  Mike had just returned from the United States when he gave his presentation.
Highlights from the presentation and the MiniMovers story:

Give customer what they need, NOT what they want
Exceed expectations by adding unexpected value in every step of the process
Marketing can [...]

Posted on 27.08.2009 at 10:16 am. See other posts by Adam Franklin   View Comments  
Advertising, Business, Marketing, Web 2.0, social media.
Posted by Angela Brown on 25.06.2009

Outstanding Achievement!

A big congratulations to the team at CumminsNitro!
They have just been awarded 2 Grand Prix awards at the Cannes Lions 2009 56th International Advertising Festival for their ‘Best Job in the World’ campaign.
For those of you who have been living under a rock and managed to miss the publicity that surrounded this very successful campaign, [...]

Posted on 25.06.2009 at 4:48 pm. See other posts by Angela Brown   View Comments  
Advertising, Business, Marketing.