Archive for the ‘Advertising’ Category

“Film and television producers should be wary of relying on traditional viewing platforms such as free-to-air TV and DVD, according to a report released by Screen Australia today,” says Michael Bodey in today’s Australian Media section. Well, obviously. We all know that people’s viewing habits have changed but it’s not just film and TV producers [...]

Earlier this week, Hubspot, one of our favourite blogs, posted an article that contained 13 embedded videos of great marketers speaking about their ideas.  As the title suggests, all of these videos are worth watching. As a sneak peak, here’s an interesting talk by Malcolm Gladwell about how one psycho physicist brought about a change [...]

If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months. Recently, Bluewire Media has [...]

Social Media Marketing 101: In-House Team, Agency or Consultant? – Mashable Sadly there’s no magic rubric for deciding whether an in-house social media workforce, a social media consultant, or an agency will best be able to meet your particular business needs. Like almost every business decision, it depends on your business’s goals, budget and particular [...]

Today at Bluewire we have been discussing how important it is for a website to reflect the character and personality of the business that it represents. When it comes to design this is obvious – you don’t need to explain to companies that the way their website looks will reflect the way people see their [...]

The Hot Seat with Bluewire Media Shortly, Toby & I will be in the “Hot Seat” being grilled by a panel of three experts!  The event is being organised by The Source – a group that fuels young professionals in Brisbane. It should be an exciting night & I’m looking forward to the questions the [...]

Apple bucks recession trend with record sales and profits — The Guardian Speaking of Apple, check out their new Magic Mouse — Apple.com Fix it — Even if it ain’t broke — Fast Company Focusing interaction design with design strategy — UX Booth A place to ask questions about the user experience disciplines — UX [...]

Human Centered Design Toolkit — IDEO Millions set to disconnect their fixed-line phones — Sydney Morning Herald The new Steve Jobs unveils new iPod Nano — Sydney Morning Herald Helvetical turns Google Calendar into a thing of beauty — Life Hacker Showcase of fresh and well designed online shops — Smashing Magazine 5 tools to [...]

Recently, MiniMovers founder & owner, Mike O’Hagan shared his thoughts on using the web to increase business profits.  Mike had just returned from the United States when he gave his presentation. Highlights from the presentation and the MiniMovers story: Give customer what they need, NOT what they want Exceed expectations by adding unexpected value in every step of [...]

A big congratulations to the team at CumminsNitro! They have just been awarded 2 Grand Prix awards at the Cannes Lions 2009 56th International Advertising Festival for their ‘Best Job in the World’ campaign. For those of you who have been living under a rock and managed to miss the publicity that surrounded this very [...]