Archive for the ‘Blog’ Category

THE MARKETING GENIUS OF GUEST BLOGGING Besides the fact that Steph Bowe is seventeen years old and her first book was published when she was sixteen (I think I was selling ice-cream) she has also appeared at prestigious writers’ festivals and contributed pieces to The Age (I got to wear a pink hat.) And she [...]

You’ve got a small business perhaps. Or maybe it’s a big business. Maybe it’s somewhere in between. And you get that by blogging you’ll be updating your website with keyword-rich content and it’ll help your performance when it comes to search engine ranking. But ultimately, if you’re going to spend all this time tap-tapping, you [...]

It’s been said “there’s no such thing as a new idea” and when you’re blogging all the time, this statement can seem truer than ever. So how do you come up with a never-ending stream of relevant ideas to share with your audience? Share your take on things. But, how? KNOW YOUR AUDIENCE Write down [...]

Hello blogosphere! I’m Shanon, the newest member of the Bluewire team. I’m currently saying goodbye to my 4th week (3 weeks if you don’t count my first week which was interrupted by #qldflood) with Bluewire and hello to what looks like an exciting career with a driven, passionate and enthusiastic team. The Bluewire door was [...]

Why would John Jantsch say that his blog is his greatest business asset? Surely his email list, trademarked marketing system or his business contacts are worth more… How can a blog be so valuable? Surely this is a gee-up. Not so.  John Jantsch, author of two books, Referral Engine and Duct Tape Marketing is serious. And I totally [...]

One of our core values here at Bluewire Media is “continuous improvement”, and after a recent social media workshop we held, we decided that a good way to improve it would be to include a few solid tips for the most effective use of each form of social media that we discussed. So we’ve started [...]

Something that we ask again and again when we interview top bloggers is: “how do you get people to comment on your blog?” We know from our analytics that people are reading the blog and despite having some people interacting with us in the comments section, it’s definitely something I’d like to see more of. [...]

I just had a fabulous interview with Liz Strauss of Successful Blog. She shared lots of insights about building your network, both on and offline, as well as tips to help your blog thrive. I’ll be posting the video of that soon, but I just wanted to share one little morsel: Liz Strauss talks about [...]

Getting back-links has obvious benefits. Google gauges not only what you’re on about, but also how important you are based on both the quality and amount of links sending readers your way. The other positive of gaining back-links is that it widens your potential readership. When you promote your blog through social media, only your [...]

We’re big fans of ProBlogger (aka Darren Rowse) at Bluewire Media. In fact, when I first started copywriting for the web Adam gave me some recommended reading – a ‘learn from the best’ approach to taking my writing online. Needless to say, ProBlogger was one of his first suggestions. The challenge then, to improve our [...]