My favourite marketing author David Meerman Scott has just released a new book today called Newsjacking. Well it’s not literally a book as we used to know them. It’s only available as an instant digital download on Kindle or iPad, not as a printed version. Newsjacking is term David uses to describe the practice of high [...]
When David Meerman Scott wrote the first edition of The New Rules of Marketing & PR, Twitter didn’t exist and Facebook was only used by uni students. Haven’t times changed since 2007? Yes, we’ve seen social media sites like Facebook and Twitter explode and some like MySpace, implode. I agree certainly that internet years are [...]
The debate around the national broadband network often seems to be far more political than ‘what’s in it for us.’ However I’ve just discovered a book that answers this question for us — the business owners, online marketers and online shoppers! A Faster Future I’ve been reading the book called “A Faster Future” by Brad Howarth [...]
Marketing in The Age of Google (by Vanessa Fox) is an insightful book about search, how it’s impacted the web and our lives, and how to make the most of it for business. Vanessa goes into detail about the specifics of search engine optimisation and how search engines can be used for business planning, research [...]
John DiJulius is the authority on customer service and this book, “What’s the Secret?”, proves it. If you’ve ever wondered why good service is so hard to find these days, why your employees don’t get it or why some companies seem to be able to charge whatever they like… you’ll find the answers in here! [...]
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