Archive for the ‘Business’ Category

This post is to help you answer a question we’re frequently asked: “How do I get my website to the top of Google?” My short answer? Forget about the search engines and start thinking about your customer. To understand why, there’s a quick story for you, a list of fundamental questions you need to consider [...]

Tuesday and Wednesday this week were like a business improvement bootcamp! Adam and I went along to another great Verne Harnish Rockefeller Habits event put on by The Growth Faculty on Tuesday and sat next to Derek Hodge, a TEC (The Executive Connection) Group Chair. With a full day of Verne under our belts and sharing [...]

As you know here at Bluewire Media each team member is devoted to communication that is timely, appropriate and understandable. To help ensure that my communication is understandable I recently participated in a course called Think on Your Feet®. Think on Your Feet is a two day workshop offered by New Horizons Learning Center. It is designed to [...]

Do you ever find differences in your workshops with clients? I mean major differences? Sure you have different people in the room, but your process and questions are the same right? In the last 2 months, we’ve had 2 web strategy workshops with 2 different clients – one has gone really smoothly, the other not [...]

After my post last week on our experience with the different accounting systems (MYOB vs Netsuite vs Saasu), I wanted to follow up with more detail about working with Saasu (or @Saasu). I must admit I was a little nervous when I rang Saasu. The website looked good, the accounting feature list definitely favoured them, [...]

In case you are looking to compare accounting products and experiences, I thought I’d share ours. Over the lifetime of Bluewire Media, we’ve used 3 different accounting systems: MYOB, Netsuite and now Saasu. We are a relatively simple service business – ie there is no inventory management required etc. This is a brief history of [...]

Earlier this week, Hubspot, one of our favourite blogs, posted an article that contained 13 embedded videos of great marketers speaking about their ideas.  As the title suggests, all of these videos are worth watching. As a sneak peak, here’s an interesting talk by Malcolm Gladwell about how one psycho physicist brought about a change [...]

I was amazed to discover that 6.5 out of 10 Australian business DO NOT have a website. That’s right – no website at all.  Even though there’s a heap of web designers that will knock something basic up for you for well under $1,000. Why do you think this is the case? Surely these business owners are spending well [...]

With a seeming absence of social media policies in Australian business, it is excellent to see a Big 4 accounting firm leading the way. Who’s doing it? Deloitte Australia is one of the first Aussie ‘corporates’ with its own social media policy in place. This enables them to embrace social media without the “fear of [...]

I’ve been doing quite a bit of reading (as Verne Harnish says: we all need to out read the competition) and the first book I wanted to review was “Mastering the complex sale” by Jeff Thull. Jeff explains that the sales process has evolved from selling your product (era 1.0), to responding to your prospect’s [...]