Archive for the ‘copywriting’ Category

This post is to help you answer a question we’re frequently asked: “How do I get my website to the top of Google?” My short answer? Forget about the search engines and start thinking about your customer. To understand why, there’s a quick story for you, a list of fundamental questions you need to consider [...]

There’s a time for restraint and a time for love; a time for discreet, straightforward copy, and a time for using absolutely the most interesting words to tell your story. British legend Stephen Fry thinks it’s a real shame that more speakers and writers of the English language don’t love language. He believes too many [...]

The words you choose make all the difference. Picture an old man who is blind and begging for money. His cardboard sign reads “I’m BLIND, please HELP.” He gets a few coins from passers-by. Then a girl walks past, flips the cardboard sign around and writes a new message on the back.  The coins now [...]

Kangaroos and Coffee Glenn Murray does it with kangaroos, but it could be with anything. Try it with ice-cream, or cars. Coffee or air conditioning. If you want visitors to find your website (and find it remarkable), you need to write copy that helps them find you. Relevant, quality content and strategic, key words act [...]

Two of my Aussie favourite web experts – copywriter Glenn Murray aka @DivineWrite and blogger Darren Rowse aka @ProBlogger – have joined forces to write a brilliant ebook – Copywriting Scorecard for Bloggers. Why I like it What I like about this ebook is that it starts off by encouraging you to know your audience, [...]

This is a guest post by Michelle James, post-grad student in writing and publishing at UQ and all-round lovely lady. Michelle interviewed me about what working as a web copywriter entails and the fundamental differences between print and online. Here’s her take on the conversation. Writing well still the key Since the mechanised printing press [...]

While editing a client’s web copy today I became baffled by just how many words there were! As a writer, I see my way around a fair few of the things, but today I was reminded of how few of the words on a page we actually read. People scan to a certain extent when [...]

I haven’t had a report card since school days, but I came across these ‘Grader’ tools which essentially rate your marketing effectiveness.  I was curious to see how we fared… Twitter Grader: Helps you determine how influential you are on Twitter.  You simply enter your Twitter handle & it analyses your followers, number of tweets, [...]

I’m currently reading Reality Marketing Revolution! by Mike Lieberman & Eric Keiles. Reality Marketing is based on adding an extra step to the marketing cycle – Lieberman & Keiles argue that going straight from an ad to a sale just isn’t realistic anymore. Instead, it takes more to take the cake: Mix advertising, public relations & [...]

Three months ago Sarah McVeigh brought her skill and passion for writing to Bluewire Media. Coming from a journalism background, Sarah is interested in many areas of the media, and wants to eventually take her career to radio or print journalism. For the time being though, Sarah’s taking her talents online in the position of [...]