I recently came across a terrific example of social media usage in business from a Slideshare presentation by Jonathan Crossfield of the Australian web hosting and domain company, NetRegistry.
One case study particularly stood out which involved an interaction @NetRegistry had had with a fellow Twitter user.

How would you rate this example as a first impression [...]

“Perfection takes infinity.”
“Strategy + Execution.”
“Ideas are free, execution is priceless.”
All pieces of business advice that I think are so important!!!
How does this tie back to CRM? Well, I recently finished a sales process consulting project with one of our clients Mandalay Technologies. I took away 3 key things that tie back to these principles:
1. Start [...]

Communication is the key with so many aspects of business. Setting up a Customer Relationship Management (CRM) tool and sales process is no different.
The steps and cut off points in your sales process need to be clearly defined for 4 reasons:

so that your staff can understand what is required
to [...]

Even starting this article, I see a distinct theme coming through all of my suggestions concerning CRM.
Definition.
Without understanding your desired outcome, no technology will ever deliver the information you need to run your business.
Once you have your sales process defined, then you need to find out what information you want to report on. This might [...]

The true story of implementing an Enterprise Resource Planning and Customer Relationship Management tool in a web design business and 7 steps to reduce the agony.
“It can do anything!”
“What was your question? Oh yep – definitely can do that, no problem.”
“I’ve been through your list – all achievable. Have I shown you [...]