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Archive for the ‘Digital strategy’ Category

Posted by Toby Jenkins on 10.03.2010

Why lessons from the classroom can help your web strategy

Have you ever felt daunted by the number of communication options available to you on the web? I know I have.
There’s my website, Facebook page, YouTube channel, iPhone app, email, Flickr, Twitter, articles, blog posts… The list seems endless sometimes! Now, though I feel like I am starting to get a better understanding.
Back at high [...]

Posted on 10.03.2010 at 11:06 am. See other posts by Toby Jenkins   No Comments »  
Blog, Business, Digital strategy, facebook, social media, web strategy.
Posted by Toby Jenkins on 4.03.2010

Web strategy goes Rock ‘n’ Roll – Radiohead

So here’s a story. It’s not a new one but I stumbled on it again the other day and was reminded of a few things.
Radiohead are widely regarded as one of the most successful rock bands in the world both critically and in terms of popularity.
Coming into their most recent album InRainbows, they had [...]

Posted on 4.03.2010 at 8:02 am. See other posts by Toby Jenkins   1 Comment »  
Blog, Business, Digital strategy, Innovation, Marketing, web strategy.
Posted by Sarah Hyne on 12.12.2009

Weekly Round-Up

Principals of effective e-commerce search — Smashing Magazine
Writing user-friendly content — The UX Booth
25 awesome gift ideas for designers and developers — Six Revisions
A blob walks out of a clock tower in Brisbane — Brand New
Dieter Rams: ten principles for good design — Vitsoe
Usability testing toolkit: resources, articles and techniques — Noupe
How the iPhone Could [...]

Posted on 12.12.2009 at 8:32 am. See other posts by Sarah Hyne   No Comments »  
Design, Digital strategy, Email Marketing, Fun, Innovation, Trends, facebook, google, technology.
Posted by Sarah Hyne on 5.12.2009

Weekly round-up

Site search trends for e-commerce websites — Vandelay Design
Negative space in logo design — Logo Design Love
Ten commandments of social media — Noupe
Twitter rated 2009 word of the year — Sydney Morning Herald
Complete beginners guide to interaction design — The UX Booth
You can’t innovate like Apple – Pragmatic Marketing
3 Steps for Effectively Using Social Media [...]

Posted on 5.12.2009 at 9:04 am. See other posts by Sarah Hyne   No Comments »  
Design, Digital strategy, Fun, Trends, technology, twitter, web design.
Posted by Sarah Hyne on 28.11.2009

Weekly Round-Up

Top 10 Internet moments of the decade — Sydney Morning Herald
The Googlephone: Google gears up for attack on mobile-phone market — The Times
Showcase of beautiful typography in web design — Noupe
User reviews: Increased sales, traffic and transparency — The UX Booth
How to evaluate what CMS to use — Six Revisions

 
Be sure to check out National [...]

Posted on 28.11.2009 at 9:37 am. See other posts by Sarah Hyne   1 Comment »  
Design, Digital strategy, Fun, Innovation, Trends, Usability, google, social media, technology.
Posted by Sarah Hyne on 14.11.2009

Weekly Round-Up

App to find nearest toilet? Data flood unleashed — Sydney Morning Herald
The Font Kingdom: Search, explore, create and download fonts for free — Tech Crunch
Getting started with content management systems — Smashing Magazine
The process toolbox: Prototyping — Erskine Labs
5 simple but useful CSS properties — Web Designer Wall
Long tail user experience: how to cultivate (or [...]

Posted on 14.11.2009 at 9:20 am. See other posts by Sarah Hyne   No Comments »  
Design, Digital strategy, Trends, Usability, technology, web design.
Posted by Sarah Hyne on 11.11.2009

10 User Interface Design Fundamentals

Designing websites isn’t just about creating something pretty in Photoshop. A user visits a website with a set of specific objectives in mind. So a lot of thought has to go into the user interface (UI) in order to help them achieve those objectives as easily and painlessly as possible.
We’ve already blogged about the power [...]

Posted on 11.11.2009 at 1:02 pm. See other posts by Sarah Hyne   No Comments »  
Design, Digital strategy.
Posted by Sarah Hyne on 7.11.2009

Weekly Round-Up

Next wave may sweep all aside — Sydney Morning Herald
It’s Martha’s world—we just tweet in it — Min Online
Increasing online sales: simple usability problems to avoid — Smashing Magazine
Can you say that in English? Explaining UX research to clients — A List Apart
Google seeks to turn a profit from YouTube copyright clashes — The Guardian

 
Evolution [...]

Posted on 7.11.2009 at 9:16 am. See other posts by Sarah Hyne   No Comments »  
Design, Digital strategy, Email Marketing, Fun, Trends, google, technology.
Posted by Sarah McVeigh on 27.10.2009

Fishing for backlinks – Tips from SEO Secrets

I’ve just finished reading SEO Secrets by Glenn Murray. As a copywriter, Glenn manages to make even the clunkiest aspects of SEO accessible to the layperson.
What was most striking in reading the book was that much of optimising your blog or website is naturally intuitive. Most SEO is more related to time and effort than [...]

Posted on 27.10.2009 at 10:30 am. See other posts by Sarah McVeigh   8 Comments »  
Digital strategy, Marketing, SEM, SEO, Search Engine Marketing, social media.
Posted by Sam Sargent on 26.10.2009

Expert Interview – Andrew McFarlane – Digital Strategy

Our quarterly theme at the moment is “Expertise” so to tick of one of my goals for the quarter I sat down with Andrew McFarlane, our Digital Strategist, to learn a bit about his job and his area of expertise.
First of all, what does ‘digital strategy’ mean?
It’s a very loose term that gets thrown [...]

Posted on 26.10.2009 at 8:12 am. See other posts by Sam Sargent   No Comments »  
Digital strategy, HR, Marketing, Trends.