Archive for the ‘Digital strategy’ Category

You’ve probably seen these Google +1 buttons around the place. While I knew Google might be onto something, it hadn’t really clicked for me until until now. Today I got an invite and signed up to the new Google + Project. It’s basically Google’s answer to Facebook. Seeing the below in my profile screen inside [...]

If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months. Recently, Bluewire Media has [...]

Social Media Marketing 101: In-House Team, Agency or Consultant? – Mashable Sadly there’s no magic rubric for deciding whether an in-house social media workforce, a social media consultant, or an agency will best be able to meet your particular business needs. Like almost every business decision, it depends on your business’s goals, budget and particular [...]

I’ve been doing quite a bit of reading (as Verne Harnish says: we all need to out read the competition) and the first book I wanted to review was “Mastering the complex sale” by Jeff Thull. Jeff explains that the sales process has evolved from selling your product (era 1.0), to responding to your prospect’s [...]

My grandfather once criticised me for saying it was a REALLY hot day… “You’re really good at pointing out the blindingly obvious.” Zap. OK, so maybe on that occasion my comment wasn’t necessary, but I’m going to take a punt and risk the “blindingly obvious” again… The first priority of your web strategy has to [...]

Have you ever heard of or seen the “the long tail” below? It’s a statistical phenomenon that has been popularised by Chris Anderson to describe the impact of the web on the business world. I’ve just finished reading the updated version of his book called “The Long Tail” (surprise surprise!). To quickly illustrate the “Long Tail” [...]

I went to a seminar recently (The Growth Summit in Sydney) and had the fortune of listening to and meeting Guy Parsons from the LEAN Enterprise Institute in the US. He’s a guru on LEAN enterprise thinking which is all about continuous improvement by removing waste from business processes. The Lean philosophy was founded on [...]

Have you ever felt daunted by the number of communication options available to you on the web? I know I have. There’s my website, Facebook page, YouTube channel, iPhone app, email, Flickr, Twitter, articles, blog posts… The list seems endless sometimes! Now, though I feel like I am starting to get a better understanding. Back [...]

So here’s a story. It’s not a new one but I stumbled on it again the other day and was reminded of a few things. Radiohead are widely regarded as one of the most successful rock bands in the world both critically and in terms of popularity. Coming into their most recent album InRainbows, they [...]

Principals of effective e-commerce search — Smashing Magazine Writing user-friendly content — The UX Booth 25 awesome gift ideas for designers and developers — Six Revisions A blob walks out of a clock tower in Brisbane — Brand New Dieter Rams: ten principles for good design — Vitsoe Usability testing toolkit: resources, articles and techniques [...]