Yesterday I emailed a client of ours, Hypoxi Australia with some tips for increasing their email marketing open rates and readership!
Now it’s worth mentioning that the Hypoxi girls send one of the best email newsletters I have seen.  My bias isn’t towards its design specifically (which I’ll admit Bluewire actually does), but what I love [...]

Principals of effective e-commerce search — Smashing Magazine
Writing user-friendly content — The UX Booth
25 awesome gift ideas for designers and developers — Six Revisions
A blob walks out of a clock tower in Brisbane — Brand New
Dieter Rams: ten principles for good design — Vitsoe
Usability testing toolkit: resources, articles and techniques — Noupe
How the iPhone Could [...]

SME Technology Summit Review
People working in Small and Medium Entreprises (aka SMEs) from across Australia converged to
Sydney Olympic Park for the first SME Technology Summit.
The one-day event had a couple of keynote presentations & a panel discussion, interspersed
with 3 ‘tracks’ running symultaneously so you could choose your own agenda.
The keynotes were Tim Pethick, the entrepreneur [...]

I recently revealed my “secret formula for email marketing success” during a presentation at EMSA – the Email Marketing Summit Australia.
Here’s a 5 minute snippet where I outline 6 common mistakes & I share the biggest ‘oops’ I’ve ever made!

Stay tuned for the full presentation on DVD.
Creating Emails For Maximum Results – EMSA 2009
View more [...]

James Adonis is an international expert on employee engagement. He’s written 3 books and writes one of the most commented on blogs in Australia (for Fairfax).
In this interview with Bluewire Media, he shares his secrets for writing one of the industry’s most popular email newsletters.
Watch the interview to find out:
- How James got started & [...]

A marketing coordinator at a flagship radio station recently made a comment which got me thinking about what we really take from the words we read. She noted that many of us spend upwards of three years learning how to win grades with fancy words, only to unlearn much of it as soon as we [...]

Next wave may sweep all aside — Sydney Morning Herald
It’s Martha’s world—we just tweet in it — Min Online
Increasing online sales: simple usability problems to avoid — Smashing Magazine
Can you say that in English? Explaining UX research to clients — A List Apart
Google seeks to turn a profit from YouTube copyright clashes — The Guardian

 
Evolution [...]

Adam Franklin will be presenting “Creating Emails For Maximum Results” at EMSA – Email Marketing Summit Australia.
Here he gives you a sneak peek into what you can expect!

TICKET INFORMATION
EMSA – Email Marketing Summit Australia
Wed Nov 12th, Harbour’s Edge, Darling Harbour, Sydney
Tickets $149

If designing & developing great email marketing templates wasn’t already enough of a challenge, (one we take pride in here at Bluewire Media), Microsoft has decided to use Word to render HTML in the latest version of Outlook 2010.
This means for the next 5 years your email designs will need tables for layout, have no [...]

Conroy urged to ‘end net censorship farce’ — Sydney Morning Herald
Adelaide commuters get free wireless entertainment platform — Anthill Online
There’s no social media revolution — Paul Seaman’s Review
Internet Explorer posts largest loss since ‘08; Firefox, Chrome, Safari gain — ZD Net
Google CEO Eric Schmidt on the future of search — Tech Crunch
Get ready for HTML5 [...]