Archive for the ‘Email Marketing’ Category

If you’ve been reading our blog for a while, you’ll know that we really like the books The New Rules of Marketing and PR by David Meerman Scott and Inbound Marketing by Brian Halligan and Dharmesh Shah. I have thoroughly enjoyed putting many of their recommendations into practice. Yes they really do work and this [...]

One of my favourite parts of the Bluewire events we’ve been running lately, is the fact that people in the the audience get involved by sending tweets during the panel discussion. It adds another level of interaction. At our recent ‘Email Marketing Secrets’ event, I was tweeted a question from Tara Noonan from Star Creative. [...]

Yesterday I emailed a client of ours, Hypoxi Australia with some tips for increasing their email marketing open rates and readership! Now it’s worth mentioning that the Hypoxi girls send one of the best email newsletters I have seen.  My bias isn’t towards its design specifically (which I’ll admit Bluewire actually does), but what I [...]

Principals of effective e-commerce search — Smashing Magazine Writing user-friendly content — The UX Booth 25 awesome gift ideas for designers and developers — Six Revisions A blob walks out of a clock tower in Brisbane — Brand New Dieter Rams: ten principles for good design — Vitsoe Usability testing toolkit: resources, articles and techniques [...]

SME Technology Summit Review People working in Small and Medium Entreprises (aka SMEs) from across Australia converged to Sydney Olympic Park for the first SME Technology Summit. The one-day event had a couple of keynote presentations & a panel discussion, interspersed with 3 ‘tracks’ running symultaneously so you could choose your own agenda. The keynotes [...]

I recently revealed my “secret formula for email marketing success” during a presentation at EMSA – the Email Marketing Summit Australia. Here’s a 5 minute snippet where I outline 6 common mistakes & I share the biggest ‘oops’ I’ve ever made! Stay tuned for the full presentation on DVD. Creating Emails For Maximum Results – [...]

James Adonis is an international expert on employee engagement. He’s written 3 books and writes one of the most commented on blogs in Australia (for Fairfax). In this interview with Bluewire Media, he shares his secrets for writing one of the industry’s most popular email newsletters. Watch the interview to find out: – How James [...]

A marketing coordinator at a flagship radio station recently made a comment which got me thinking about what we really take from the words we read. She noted that many of us spend upwards of three years learning how to win grades with fancy words, only to unlearn much of it as soon as we [...]

Next wave may sweep all aside — Sydney Morning Herald It’s Martha’s world—we just tweet in it — Min Online Increasing online sales: simple usability problems to avoid — Smashing Magazine Can you say that in English? Explaining UX research to clients — A List Apart Google seeks to turn a profit from YouTube copyright [...]

Adam Franklin will be presenting “Creating Emails For Maximum Results” at EMSA – Email Marketing Summit Australia. Here he gives you a sneak peek into what you can expect! TICKET INFORMATION EMSA – Email Marketing Summit Australia Wed Nov 12th, Harbour’s Edge, Darling Harbour, Sydney Tickets $149