This is part 2 of my interview in Sydney with Peter Williams (@rexster), the CEO of Deloitte Digital.
I’ve already blogged about their policy and I had a bunch of other stuff I’d wanted to talk to him about eg Deloitte has a great relationship with the entrepreneurship program at RMIT and he’s been invited to speak at [...]
How do you measure an ROI on Social Media???
It’s not always easy to measure an ROI on Social Media, but, as a part of my interview with him in Sydney, Deloitte Digital CEO Peter Williams (@rexster), says:
“Generally being a firm of accountants we measure it based on how many dollars we get back and the [...]
I’ve been doing quite a bit of reading (as Verne Harnish says: we all need to out read the competition) and the first book I wanted to review was “Mastering the complex sale” by Jeff Thull.
Jeff explains that the sales process has evolved from selling your product (era 1.0), to responding to your prospect’s problem [...]
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