These were the questions posed by a client recently, and I thought the answers might be useful for others looking to kick-start their social media presence. Here are a few of the main differences:
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When you, as the administrator of the group, post messages on the wall your profile picture will be your official logo, rather [...]

My grandfather once criticised me for saying it was a REALLY hot day… “You’re really good at pointing out the blindingly obvious.”
Zap.
OK, so maybe on that occasion my comment wasn’t necessary, but I’m going to take a punt and risk the “blindingly obvious” again…
The first priority of your web strategy has to be people. Your [...]

Have you ever felt daunted by the number of communication options available to you on the web? I know I have.
There’s my website, Facebook page, YouTube channel, iPhone app, email, Flickr, Twitter, articles, blog posts… The list seems endless sometimes! Now, though I feel like I am starting to get a better understanding.
Back at high [...]

Charlie Carter is Bluewire Media’s sales coordinator. As part of his role, he’s in charge of using social media outlets (that’s our Facebook & Twitter accounts, for starters) to expand our sales & marketing outreach.

SO, CHARLIE…
You have a history in commercial & industrial real estate. What’s a nice guy like you doing in a digital [...]

Principals of effective e-commerce search — Smashing Magazine
Writing user-friendly content — The UX Booth
25 awesome gift ideas for designers and developers — Six Revisions
A blob walks out of a clock tower in Brisbane — Brand New
Dieter Rams: ten principles for good design — Vitsoe
Usability testing toolkit: resources, articles and techniques — Noupe
How the iPhone Could [...]

With the “IKEA Facebook showroom” campaign receiving some good viral exposure & deserved accolades, I wanted to draw attention to a local example of effective viral marketing using facebook & send to a friend.
Using a simple app on their website & harnessing free social website, facebook.com, Aussie music festival “Good Vibrations” has launched a brilliant [...]

Hands up if you’re on Facebook…?
According to Facebook’s latest stats, over 300 million of you are. 50% of you are logging in daily and the fastest growing demographic is 35 year olds and older!
To put that in context, if Facebook were a country it would be 4th largest in the world (and nearly [...]

Here’s a video I’ve seen played a few times lately which to be honest gives me goosebumps.

Just to get you started, here are some mind blowing facts from first 30 seconds:

By 2010, Gen Ys will outnumber Baby Boomers
96% will be on a social network
Social media has taken over porn as the #1 activity on [...]

Human Centered Design Toolkit — IDEO
Millions set to disconnect their fixed-line phones — Sydney Morning Herald
The new Steve Jobs unveils new iPod Nano — Sydney Morning Herald
Helvetical turns Google Calendar into a thing of beauty — Life Hacker
Showcase of fresh and well designed online shops — Smashing Magazine
5 tools to increase accessibility — UX Booth
User [...]

Seth Godin is considered “America’s Best Marketer” by American Way Magazine & and the “Ultimate Entrepreneur for the Information Age” by Business Week.
In this video from Seth’s blog, he answers the following questions from Michael Silverman (CEO of Duo Consulting)

“Social Networking for business – is it valuable for business – yes or no?”
“And if yes – [...]