Archive for the ‘Marketing’ Category

This post is to help you answer a question we’re frequently asked: “How do I get my website to the top of Google?” My short answer? Forget about the search engines and start thinking about your customer. To understand why, there’s a quick story for you, a list of fundamental questions you need to consider [...]

Did your Mummy teach you to share? Here’s hoping she did because in the new world of marketing on the web, sharing is key. When I started working at Bluewire Media the first thing I noticed was how much “stuff” they gave away — I’m talking seriously helpful information, expert knowledge and wisdom, practical advice [...]

So, my time here at Bluewire as a marketing intern from QUT has been spent editing videos the guys have done with industry leaders and clients on how they use the web to do business. Why publish videos? To quote David Meerman Scott, “On the web, you are what you publish” I must confess i [...]

Case study It’s a bit of a Monday night ritual for me – a glass of wine, Twitter and the ABC show Q&A hosted by Tony Jones. The show is “live and interactive” and that means Twitter is alive with comments and questions, with viewers using the hashtag #qanda while the show is on. The [...]

THE MARKETING GENIUS OF GUEST BLOGGING Besides the fact that Steph Bowe is seventeen years old and her first book was published when she was sixteen (I think I was selling ice-cream) she has also appeared at prestigious writers’ festivals and contributed pieces to The Age (I got to wear a pink hat.) And she [...]

As a marketing manager, you hear these hideous words every day, but I feel compelled to make a stand. So here’s my rant – the countdown of the Top 10 Marketing Words I Hate… 1o. Brand. I’ve never heard anyone agree upon the definition of what a ‘brand‘ really is.  I’ve heard all of the following: [...]

David Meerman Scott will be LIVE in Sydney, Brisbane and Melbourne (Australia) in 2011 doing his Real-Time Marketing & PR masterclass. I highly recommend that if you only go to ONE Marketing workshop this year, that it is this one. In my experience, David is quite simply the best marketing presenter you’ll hear.  He completely [...]

Earlier this week, Hubspot, one of our favourite blogs, posted an article that contained 13 embedded videos of great marketers speaking about their ideas.  As the title suggests, all of these videos are worth watching. As a sneak peak, here’s an interesting talk by Malcolm Gladwell about how one psycho physicist brought about a change [...]

If you missed David Meerman Scott’s keynote presentation on ‘Real Time Marketing & PR‘ here is your chance to watch it online (but only until the end of 2010). It is well worth setting 45 minutes aside to watch the entire presentation. But if you don’t have time just skip to the video that sounds [...]

For quite some time, I’ve felt that PR is one of the most closely aligned industries with the web. Why? Because the web has a huge demand for content and great PR is about developing interesting, relevant and timely content. I still believe this is the case, that’s why I was really pleased when Catriona [...]