Australia’s political leaders, the nation’s top public servants, a Fortune 100 heavy weight and a TV celebrity were some of the speakers at the National Small Business Summit in Brisbane last week.
Speaking in amongst Deputy Prime Minister Wayne Swan, Liberal Party leader Tony Abbott, Channel 7 Sunrise host David “Kochie” Koch &  Dell’s US social media expert Richard [...]

Being a small business owner myself, I am honoured to be invited to speak at the National Small Business Summit in Brisbane on Thursday 8th July.
It will be an exiting session at 11am & it’s called Kochie’s Business Builders Panel Session: Red hot sales, marketing and social media strategies.

As a sneak peek of what to [...]

There is a lot to be said for writing interesting e-books. They can help spread your ideas, win clients, influence prospects & maybe even land you a job.
Apparently, that is what happened when Steve Chazin published his ebook ‘Marketing Apple.’
It’s a free download & a very interesting read.
Marketing Apple – 5 Secrets of the World’s [...]

Last Wednesday night I went along to Cloudland to the Networx event Maximising The Media.
I wanted to find out a couple of things:

Do journalists ever actually use press release submission sites?
What amount of news stories in these particular journalists’ publications or broadcasts come from press releases?
Is writing and sending a press release every time something notable [...]

Seth Godin’s notion of a purple cow is “something that catches your attention & is so good you remark about it to friends.”  By definition, this means it is ‘remarkable’.
Just like seeing a purple cow on the side of a highway.
On my trip up to Cairns last week to give a social media workshop for [...]

My grandfather once criticised me for saying it was a REALLY hot day… “You’re really good at pointing out the blindingly obvious.”
Zap.
OK, so maybe on that occasion my comment wasn’t necessary, but I’m going to take a punt and risk the “blindingly obvious” again…
The first priority of your web strategy has to be people. Your [...]

This article I read in Fast Company left me astonished by how much attention Apple pays to every microscopic detail of their marketing campaigns.
Have you ever wondered why all Apple product mockups show the time at just after 9.40? Neither had I (nor had I even picked up on this peculiarity). But indeed, the iPhone’s [...]

Interruption marketing is a strategy that is losing impact very quickly.  Think about the last time you enjoyed receiving (or even noticing) any of the following:
Cold calls, direct (junk) mail, a TV advert, newspaper ad, radio commercial or billboard….?
Not many of us enjoy these interruptions especially when they occur during dinner, during a TV show, between songs [...]

As a marketer and especially one that loves using the web, I can safely say the best purchase I’ve made lately is the Flip Cam.
What’s the big deal?
The Flip Cam fits in your pocket & can record 2 hours of HD video footage.   Perfect for video testimonials, impromtu (or planned) interviews, product demos, recording [...]

Have you ever sat down to write blog post and just gone blank?
Have you ever sat down and wondered where on earth you’re going to start?
Have you ever sat down and wondered what on earth you’re going to write about?
I know I have and so I figure there might be a few others out there [...]