Archive for the ‘Marketing’ Category

If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months. Recently, Bluewire Media has [...]

Social Media Marketing 101: In-House Team, Agency or Consultant? – Mashable Sadly there’s no magic rubric for deciding whether an in-house social media workforce, a social media consultant, or an agency will best be able to meet your particular business needs. Like almost every business decision, it depends on your business’s goals, budget and particular [...]

I’d like to share something with you… that sharing’s pretty cool! Jason Fried is from 37 Signals, the company behind the suite of products Bluewire now uses to manage projects (Basecamp) and contacts (Highrise). Taking a look at the kind of companies that also use these products, I think he knows something about marketing… This [...]

Australia’s political leaders, the nation’s top public servants, a Fortune 100 heavy weight and a TV celebrity were some of the speakers at the National Small Business Summit in Brisbane last week. Speaking in amongst Deputy Prime Minister Wayne Swan, Liberal Party leader Tony Abbott, Channel 7 Sunrise host David “Kochie” Koch &  Dell’s US social media expert [...]

Being a small business owner myself, I am honoured to be invited to speak at the National Small Business Summit in Brisbane on Thursday 8th July. It will be an exiting session at 11am & it’s called Kochie’s Business Builders Panel Session: Red hot sales, marketing and social media strategies. As a sneak peek of what to [...]

There is a lot to be said for writing interesting e-books. They can help spread your ideas, win clients, influence prospects & maybe even land you a job. Apparently, that is what happened when Steve Chazin published his ebook ‘Marketing Apple.’ It’s a free download & a very interesting read. Marketing Apple – 5 Secrets [...]

Last Wednesday night I went along to Cloudland to the Networx event Maximising The Media. I wanted to find out a couple of things: Do journalists ever actually use press release submission sites? What amount of news stories in these particular journalists’ publications or broadcasts come from press releases? Is writing and sending a press release [...]

Seth Godin’s notion of a purple cow is “something that catches your attention & is so good you remark about it to friends.”  By definition, this means it is ‘remarkable’. Just like seeing a purple cow on the side of a highway. On my trip up to Cairns last week to give a social media [...]

My grandfather once criticised me for saying it was a REALLY hot day… “You’re really good at pointing out the blindingly obvious.” Zap. OK, so maybe on that occasion my comment wasn’t necessary, but I’m going to take a punt and risk the “blindingly obvious” again… The first priority of your web strategy has to [...]

This article I read in Fast Company left me astonished by how much attention Apple pays to every microscopic detail of their marketing campaigns. Have you ever wondered why all Apple product mockups show the time at just after 9.40? Neither had I (nor had I even picked up on this peculiarity). But indeed, the [...]