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Archive for the ‘Search Engine Marketing’ Category

Posted by Sarah McVeigh on 11.11.2009

Google Headings & Descriptions – SEO Brisbane

Reaching the top of Google (and staying there) is akin to playing a game with ever changing goal posts. There are so many elements that contribute to where your website is placed and for how long.

And while it’s granted that Google moves in mysterious ways, and you will never be able to control every single variable, there are nevertheless loads of techniques you can use to keep kicking goals when the Googlers make it tricky for you.

Posted on 11.11.2009 at 11:36 am. See other posts by Sarah McVeigh   View Comments  
SEM, SEO, Search Engine Marketing, copywriting, google.
Posted by Sarah McVeigh on 27.10.2009

Fishing for backlinks – Tips from SEO Secrets

I’ve just finished reading SEO Secrets by Glenn Murray. As a copywriter, Glenn manages to make even the clunkiest aspects of SEO accessible to the layperson.
What was most striking in reading the book was that much of optimising your blog or website is naturally intuitive. Most SEO is more related to time and effort than [...]

Posted on 27.10.2009 at 10:30 am. See other posts by Sarah McVeigh   View Comments  
Digital strategy, Marketing, SEM, SEO, Search Engine Marketing, social media.
Posted by Adam Franklin on 29.07.2009

SEM for beginners (Search Engine Marketing)

SEM expert, Craig Somerville, General Manger at Reload Media, discusses what SEM is, why it’s important in marketing and what to expect when you engage an SEM professional.
Craig answers the following questions:

What is SEM (search engine marketing)?
What are the benefits of SEM?
How does Google determine where you rank?
What can clients do themselves to improve their own [...]

Posted on 29.07.2009 at 11:15 am. See other posts by Adam Franklin   View Comments  
SEM, Search Engine Marketing.