Marketing in The Age of Google (by Vanessa Fox) is an insightful book about search, how it’s impacted the web and our lives, and how to make the most of it for business. Vanessa goes into detail about the specifics of search engine optimisation and how search engines can be used for business planning, research [...]
If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months. Recently, Bluewire Media has [...]
Reaching the top of Google (and staying there) is akin to playing a game with ever changing goal posts. There are so many elements that contribute to where your website is placed and for how long.
And while it’s granted that Google moves in mysterious ways, and you will never be able to control every single variable, there are nevertheless loads of techniques you can use to keep kicking goals when the Googlers make it tricky for you.
I’ve just finished reading SEO Secrets by Glenn Murray. As a copywriter, Glenn manages to make even the clunkiest aspects of SEO accessible to the layperson. What was most striking in reading the book was that much of optimising your blog or website is naturally intuitive. Most SEO is more related to time and effort [...]
SEM expert, Craig Somerville, General Manger at Reload Media, discusses what SEM is, why it’s important in marketing and what to expect when you engage an SEM professional. Craig answers the following questions: What is SEM (search engine marketing)? What are the benefits of SEM? How does Google determine where you rank? What can clients do [...]
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