Archive for the ‘SEM’ Category

If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months. Recently, Bluewire Media has [...]

Price: FREE                                                      Get it from iTunes This FREE app is a must-have for any website owner, business owner or web designer looking to ensure their site is SEO friendly. Developed by our very own SEO partners Reload Media, this handy little app will show you in a flash a number of important search engine optimisation [...]

Reaching the top of Google (and staying there) is akin to playing a game with ever changing goal posts. There are so many elements that contribute to where your website is placed and for how long.

And while it’s granted that Google moves in mysterious ways, and you will never be able to control every single variable, there are nevertheless loads of techniques you can use to keep kicking goals when the Googlers make it tricky for you.

I’ve just finished reading SEO Secrets by Glenn Murray. As a copywriter, Glenn manages to make even the clunkiest aspects of SEO accessible to the layperson. What was most striking in reading the book was that much of optimising your blog or website is naturally intuitive. Most SEO is more related to time and effort [...]

Conroy urged to ‘end net censorship farce’ — Sydney Morning Herald Adelaide commuters get free wireless entertainment platform — Anthill Online There’s no social media revolution — Paul Seaman’s Review Internet Explorer posts largest loss since ’08; Firefox, Chrome, Safari gain — ZD Net Google CEO Eric Schmidt on the future of search — Tech [...]

Conversation UX design — Zeus Jones Essential tips for designing an effective homepage — Six Revisions SEO (Search Engine Optimisation) vs PPC (Pay Per Click) — Digital Ministry Introducing Typedia — The online typography encyclopedia Survey reveals who is running the social media show — Jeff Bullas You auto complete me — UI Trends One-hit [...]

SEM expert, Craig Somerville, General Manger at Reload Media, discusses what SEM is, why it’s important in marketing and what to expect when you engage an SEM professional. Craig answers the following questions: What is SEM (search engine marketing)? What are the benefits of SEM? How does Google determine where you rank? What can clients do [...]