Archive for the ‘SEO’ Category

This post is to help you answer a question we’re frequently asked: “How do I get my website to the top of Google?” My short answer? Forget about the search engines and start thinking about your customer. To understand why, there’s a quick story for you, a list of fundamental questions you need to consider [...]

Jim Stewart is an SEO specialist and I asked him for two SEO tips that we may not know. Here is a transcript: Two major tips for SEO that are often overlooked are: 1. Use Google Webmaster Tools Most people have got Google Analytics setup but they haven’t got Google Webmaster Tools setup. The reason [...]

Marketing in The Age of Google (by Vanessa Fox) is an insightful book about search, how it’s impacted the web and our lives, and how to make the most of it for business. Vanessa goes into detail about the specifics of search engine optimisation and how search engines can be used for business planning, research [...]

If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months. Recently, Bluewire Media has [...]

I stumbled across an interesting blog post from the Google Webmaster Central team on the weekend.  It was the result of an audit which Google performed on over 100 of their different product pages and came in the form of a SEO report card. It details how the main pages for these various products stacked up in their [...]

Glenn Murray’s SEO secrets have been somewhat of a guiding light for Bluewire Media’s SEO efforts in recent times (along with the tips from our SEO friends at Reload Media of course). Glenn was generous enough with his time to do this interview with us.  Thanks Glenn! If you stay all the way through the [...]

I’ve learnt a lot in the last 12 months at Bluewire  - I can’t believe it’s been over a year already! But one particular area of knowledge has helped me immensely, not only with the work I do here, but also with my side projects – search engine optimisation. About six months ago the team had [...]

The popular saying goes, “it’s not what you know, it’s who you know”. But on the web, I’d argue this doesn’t hold true! Why?  Two reasons. 1.  ‘What you know’ is very important. It matters to Google, therefore it matters! Your search engine rankings are based primarily on the content you publish on your website.  If you don’t [...]

If you want to get to(wards) the top of Google, I’d like to share my story. I’ll confess, 12 months ago SEO wasn’t part of our marketing strategy.  Yet in one year, we’ve climbed from unfindable to #3 for competitive search phrases like: ‘website design brisbane‘ (#3) ‘web designers brisbane‘ (#3) ‘website designers brisbane‘ (#3) [...]

SEO can seem pretty confusing – and it seems that many in the game like to keep it that way. But yet again Glenn Murray has landed us with a goldmine of pointers on how to write optimised copy to please both readers & the mysterious beast that is Google in his eBook SEO Copywriting. [...]