Posted by Toby Jenkins on 31.08.2010
This is part 2 of my interview in Sydney with Peter Williams (@rexster), the CEO of Deloitte Digital.
I’ve already blogged about their policy and I had a bunch of other stuff I’d wanted to talk to him about eg Deloitte has a great relationship with the entrepreneurship program at RMIT and he’s been invited to speak at [...]
Posted by Lesley Hays on 30.08.2010
Social Media is the New Rock and Roll – The Hopkinson Report
This is a fascinating and well written article comparing the rebellion of rock & roll in the 60s with social media today. It’s a very interesting concept and most of it rings true, though it might all be about to change! Because…
Older Adults Nearly [...]
Posted by Adam Franklin on 25.08.2010
If you’re keen to keep an eye on what other people are saying about you online, then take 1:06 minutes to watch this interview with John Fison – chairman of online reputation management firm Netbox Blue.
Learn what simple steps you can take to protect yourself and your organisation and avoid the social media traps!
Thank [...]
Posted by Toby Jenkins on 25.08.2010
How do you measure an ROI on Social Media???
It’s not always easy to measure an ROI on Social Media, but, as a part of my interview with him in Sydney, Deloitte Digital CEO Peter Williams (@rexster), says:
“Generally being a firm of accountants we measure it based on how many dollars we get back and the [...]
Posted by Lesley Hays on 23.08.2010
No more vacation: How technology is stealing our lives – Salon.com
I don’t feel like Rebecca Traister feels but I know I’m in the minority. When I’m gone for the weekend, I’m often actually uncontactable as I roam through mobile-coverage-free countryside. But for many people, the constant contact their laptops and smartphones provide means they’re also [...]
Posted by Adam Franklin on 20.08.2010
The question on everybody’s lips is… “can I get fired for using social media?”
Luckily Brisbane Corporate & IT lawyer, Malcolm Burrows was on hand to answer this one for us.
In this 1:42 minute interview, you’ll learn how you should conduct yourself on social networks and what is and isn’t acceptable!
Thanks Malcolm!
Social Media Lawyer: If you’re interested in developing [...]
Posted by Adam Franklin on 19.08.2010
Living inside our secluded little web world, it is easy to forget that not everyone is sold on social media.
I for one underestimated what normal people thought about social media.
However it became resoundingly apparent at Bluewire’s recent “Social Media for Business” event where the sentiment from pretty much the entire audience was that they “feared people saying [...]
Posted by Lesley Hays on 16.08.2010
It’s been almost a month since our Social Media for Business event and some of you may be hankering for more tips and ideas. (If you couldn’t attend, check out our resources page). This week, we have plenty of social media articles (mostly from the very handy Mashable.com)!
HOW TO: Pick the Right Social Media Engagement [...]
Posted by Lesley Hays on 3.08.2010
How 12 CEOs & Founders are Leveraging Web Video – OPEN Forum
These CEOs aren’t the faceless heads of their companies but get out there and play an integral part in creating their brand. Can you think of any other brand-integral company leaders or are you even one yourself?
HOW TO: Enhance Your Online Presence with Video [...]
Posted by Toby Jenkins on 27.07.2010
A guest post from Gina Lofaro – “wordmistress”
An Optus/Twitter case study
Most reading this would be aware of the awesome power of social media. For me, Twitter is my weapon of choice in the war of messages as I find that it abundantly meets my needs in that regard. But the story I really want to [...]