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Archive for the ‘social media’ Category

Posted by Toby Jenkins on 31.08.2010

Social Media fire fighting… literally.

This is part 2 of my interview in Sydney with Peter Williams (@rexster), the CEO of Deloitte Digital.
I’ve already blogged about their policy and I had a bunch of other stuff I’d wanted to talk to him about eg Deloitte has a great relationship with the entrepreneurship program at RMIT and he’s been invited to speak at [...]

Posted on 31.08.2010 at 9:45 am. See other posts by Toby Jenkins   View Comments  
Expert Interview, social media.
Posted by Lesley Hays on 30.08.2010

Weekly round-up (Vol. 70)

Social Media is the New Rock and Roll – The Hopkinson Report
This is a fascinating and well written article comparing the rebellion of rock & roll in the 60s with social media today. It’s a very interesting concept and most of it rings true, though it might all be about to change! Because…
Older Adults Nearly [...]

Posted on 30.08.2010 at 6:21 pm. See other posts by Lesley Hays   View Comments  
social media, web strategy.
Posted by Adam Franklin on 25.08.2010

How To Manage Your Reputation on Social Media

If you’re keen to keep an eye on what other people are saying about you online, then take 1:06 minutes to watch this interview with John Fison – chairman of online reputation management firm Netbox Blue.
Learn what simple steps you can take to protect yourself and your organisation and avoid the social media traps!

Thank [...]

Posted on 25.08.2010 at 9:42 am. See other posts by Adam Franklin   View Comments  
social media.
Posted by Toby Jenkins on 25.08.2010

0% staff turnover? 400% ROI? $ return? – Use social media says Deloitte Digital CEO

How do you measure an ROI on Social Media???
It’s not always easy to measure an ROI on Social Media, but, as a part of my interview with him in Sydney, Deloitte Digital CEO Peter Williams (@rexster), says:
“Generally being a firm of accountants we measure it based on how many dollars we get back and the [...]

Posted on 25.08.2010 at 9:05 am. See other posts by Toby Jenkins   View Comments  
Expert Interview, social media, web strategy.
Posted by Lesley Hays on 23.08.2010

Weekly round-up (Vol. 69)

No more vacation: How technology is stealing our lives – Salon.com
I don’t feel like Rebecca Traister feels but I know I’m in the minority. When I’m gone for the weekend, I’m often actually uncontactable as I roam through mobile-coverage-free countryside. But for many people, the constant contact their laptops and smartphones provide means they’re also [...]

Posted on 23.08.2010 at 5:47 pm. See other posts by Lesley Hays   View Comments  
Trends, social media, technology.
Posted by Adam Franklin on 20.08.2010

Can I get fired for using Social Media?

The question on everybody’s lips is… “can I get fired for using social media?”
Luckily Brisbane Corporate & IT lawyer, Malcolm Burrows was on hand to answer this one for us.
In this 1:42 minute interview, you’ll learn how you should conduct yourself on social networks and what is and isn’t acceptable!

Thanks Malcolm!
Social Media Lawyer: If you’re interested in developing [...]

Posted on 20.08.2010 at 9:12 am. See other posts by Adam Franklin   View Comments  
social media.
Posted by Adam Franklin on 19.08.2010

The Best Thing About Social Media

Living inside our secluded little web world, it is easy to forget that not everyone is sold on social media. 
I for one underestimated what normal people thought about social media. 
However it became resoundingly apparent at Bluewire’s recent “Social Media for Business” event where the sentiment from pretty much the entire audience was that they “feared people saying [...]

Posted on 19.08.2010 at 8:58 pm. See other posts by Adam Franklin   View Comments  
social media.
Posted by Lesley Hays on 16.08.2010

Weekly round-up (Vol. 68)

It’s been almost a month since our Social Media for Business event and some of you may be hankering for more tips and ideas. (If you couldn’t attend, check out our resources page). This week, we have plenty of social media articles (mostly from the very handy Mashable.com)!
HOW TO: Pick the Right Social Media Engagement [...]

Posted on 16.08.2010 at 5:21 pm. See other posts by Lesley Hays   View Comments  
social media.
Posted by Lesley Hays on 3.08.2010

Weekly round-up (Vol. 66)

How 12 CEOs & Founders are Leveraging Web Video – OPEN Forum
These CEOs aren’t the faceless heads of their companies but get out there and play an integral part in creating their brand. Can you think of any other brand-integral company leaders or are you even one yourself?
HOW TO: Enhance Your Online Presence with Video [...]

Posted on 3.08.2010 at 11:26 am. See other posts by Lesley Hays   View Comments  
Speaking, social media, youtube.
Posted by Toby Jenkins on 27.07.2010

The power of social media to create brand advocates

A guest post from Gina Lofaro – “wordmistress”
An Optus/Twitter case study
Most reading this would be aware of the awesome power of social media.  For me, Twitter is my weapon of choice in the war of messages as I find that it abundantly meets my needs in that regard. But the story I really want to [...]

Posted on 27.07.2010 at 4:03 pm. See other posts by Toby Jenkins   View Comments  
social media.