Archive for the ‘social media’ Category

Facebook’s ‘Like Box’ We’ve all seen a Facebook ‘Like Box’ before, even though some of us may not have know what it was called. The Facebook Like Box has a couple of advantages over a simple link to your Facebook page: The user can like your page without having to leave your website, and It [...]

Shanon here in the Bluewire Media office is a smart dresser. On the weekend, he bought a pair of jeans from a popular chain store. The sales assistant handed Shanon his jeans, and then encouraged him to “Like” them on Facebook. Just a click on their page, a symbol of support for their business, and [...]

Would you accept an invite from Her Majesty Queen Elizabeth to attend the Royal Wedding of Prince William and Kate Middleton? I would.  But maybe I’m biased because of my English heritage. Anyway in case you haven’t heard, you are invited. Royal wedding: Kate and William marriage live on YouTube The royal wedding will be [...]

If you’re looking for legal advice about social media then Vivienne Storey, General Manager at Blands Law, is a great person to ask. Why? She uses it. (The first time I met her she confessed she was a twitter addict! You can follow her on twitter @mysocialpolicy or read her blog: My Social Media Lawyer.) Particularly when trying [...]

If you’re wondering how to get involved in social media and ‘protect yourself’ at the same time then you’re not alone! Arguably the biggest fear people have is that staff will run rampant and give the company a bad name.  Or worse still, that customers will air their grievances publicly and it will end up [...]

Dave Peck (or Britney!) During my time in San Francisco I was lucky enough to meet and interview Dave Peck – the social media strategist for Meshin. He’s based out of Palo Alto Research Centre (home of the ethernet) in Silicon Valley. Dave’s career is pretty remarkable – it was kick-started while he was playing [...]

I’m writing this blog post because I’ve recently been in a few meetings where one of the last things I said was “… and we’ll send through some instructions on how to create a Facebook page”. I could have just written it down in an email then copy + pasted it whenever I needed to, [...]

Who said CEOs don’t use social media…? Certainly not Giam Swiegers.  And you don’t get much higher up the corporate ladder than CEO of Deloitte Australia. In this 3 minute interview, Giam Swiegers shares his passion for social media, how they embrace it as Deloitte and why future leaders absolutely need it! Here’s what I [...]

This is a guest blog post by social media professional Carl Mogridge. ***************************************************************** So your company’s business model is 50 years old, turns over more than US $8.4 billion annually, then along comes social media. Do you start using a technology that is new just because it’s cool? Or do you embrace it and show people the [...]

Tweet! If you’re not convinced your business needs to have a twitter account, continue reading. I’d like to share a story about a recent interaction I’ve had that might help to see the value you can add to your customers. I’m off to Japan snowboarding next week (yes that’s me rubbing it in!) and needed [...]