Archive for the ‘web marketing’ Category

Did your Mummy teach you to share? Here’s hoping she did because in the new world of marketing on the web, sharing is key. When I started working at Bluewire Media the first thing I noticed was how much “stuff” they gave away — I’m talking seriously helpful information, expert knowledge and wisdom, practical advice [...]

You heard it here. Although I am echoing the words of HubSpot CEO Brian Halligan who spoke at the recent Growth Summit.  Halligan compares the death of the horse and cart last century with the death of advertising today. Horse drawn cart VS automobile The transformation from horse-drawn carts to automobiles in the 1900s is [...]

If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months. Recently, Bluewire Media has [...]

Social Media Marketing 101: In-House Team, Agency or Consultant? – Mashable Sadly there’s no magic rubric for deciding whether an in-house social media workforce, a social media consultant, or an agency will best be able to meet your particular business needs. Like almost every business decision, it depends on your business’s goals, budget and particular [...]

Ignite is a series of 5 minute presentations by a variety of speakers – and the catch is each speaker has 20 slides which rotate every 15 seconds. These events take place all over the world & it was recently in Brisbane for the second time. I gave my presentation called “3Ways Your Marketing World [...]

Australia’s political leaders, the nation’s top public servants, a Fortune 100 heavy weight and a TV celebrity were some of the speakers at the National Small Business Summit in Brisbane last week. Speaking in amongst Deputy Prime Minister Wayne Swan, Liberal Party leader Tony Abbott, Channel 7 Sunrise host David “Kochie” Koch &  Dell’s US social media expert [...]

Rarely can anyone explain web marketing SIMPLY. This is understandable because there are so many websites and online tactics and every one has an opinion. To me, all this noise usually leads to overwhelm and confusion.  I actually find some digital marketing companies aim for this so they sound smarter (and because they can charge more in fees!) [...]