<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Bluewire Media Web Strategy Blog &#187; Web Standards</title>
	<atom:link href="http://www.bluewiremedia.com.au/blog/category/web-standards/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.bluewiremedia.com.au/blog</link>
	<description>Everything web strategy</description>
	<lastBuildDate>Wed, 25 Jan 2012 12:24:39 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Microsoft presents some Email Marketing challenges!</title>
		<link>http://www.bluewiremedia.com.au/blog/2009/10/microsoft-presents-some-email-marketing-challenges/</link>
		<comments>http://www.bluewiremedia.com.au/blog/2009/10/microsoft-presents-some-email-marketing-challenges/#comments</comments>
		<pubDate>Thu, 22 Oct 2009 00:55:25 +0000</pubDate>
		<dc:creator>Sam Sargent</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Web Standards]]></category>
		<category><![CDATA[Outlook 2010]]></category>

		<guid isPermaLink="false">http://www.bluewiremedia.com.au/blog/?p=1962</guid>
		<description><![CDATA[If designing &#38; developing great email marketing templates wasn&#8217;t already enough of a challenge, (one we take pride in here at Bluewire Media), Microsoft has decided to use Word to render HTML in the latest version of Outlook 2010. This means for the next 5 years your email designs will need tables for layout, have [...]]]></description>
			<content:encoded><![CDATA[<p>If designing &amp; developing great <strong><a href="http://www.bluewiremedia.com.au/Email-Marketing-Portfolio.html">email marketing templates</a></strong> wasn&#8217;t already enough of a challenge, <em>(one we take pride in here at Bluewire Media)</em>, Microsoft has decided to use Word to render <abbr title="Hypertext Markup Language - (aka web pages)">HTML</abbr> in the latest version of Outlook 2010.</p>
<p>This means for the next 5 years your email designs will need tables for layout, have no support for <abbr title="Cascading Style Sheet">CSS</abbr> definitions like float and position, no background images and <a href="http://www.email-standards.org/blog/entry/microsoft-to-ignore-web-standards/">lots more</a>. This not only provides us as designers &amp; developers with a challenge but it also means non-technical email marketers will be forced to be more reliant on their web designers to ensure their emails are readable and not broken. Which is a real shame&#8230;</p>
<p>This screenshot put together by the <em>Email Standards Project*</em> is a great example of the progression (or lack thereof) of Microsoft&#8217;s Outlook since 2000. This is the same email rendered in Outlook 2000 &amp; 2010. <center><a href="http://farm4.static.flickr.com/3322/3637814200_a2aa59bc89_o.jpg" target="_blank"><img class="aligncenter size-medium wp-image-1965" title="outlook2000-vs-2010" src="http://www.bluewiremedia.com.au/blog/wp-content/uploads/2009/10/outlook2000-vs-2010-300x226.jpg" alt="outlook2000-vs-2010" width="300" height="226" /></a></center></p>
<p>But it&#8217;s not all bad &#8211; Microsoft have been <a href="http://www.email-standards.org/blog/entry/microsoft-prove-theyre-listening/">listening</a> and you can get involved and have your say by visiting <a title="Outlook's Broken - Let's Fix It" href="http://fixoutlook.org/" target="_blank">fixoutlook.org</a>.</p>
<p>It&#8217;s a shame my first blog post is a whinge but it had to be done!</p>
<p><small>*The <a href="http://www.email-standards.org/about/" target="_blank">Email Standards Project</a> works with email client developers and the design community to improve web standards support and accessibility in email.</small></p>
<p><a title="Email Marketing Brisbane" href="http://www.bluewiremedia.com.au/email-marketing.html" target="_blank">Email Marketing Brisbane</a>: for help getting your email newsletters looking great (despite the difficulties), call <strong>Bluewire Media</strong> on 1300 358 294.</p>
<img src="http://www.bluewiremedia.com.au/blog/?ak_action=api_record_view&id=1962&type=feed" alt="" />]]></content:encoded>
			<wfw:commentRss>http://www.bluewiremedia.com.au/blog/2009/10/microsoft-presents-some-email-marketing-challenges/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

