I’ve been doing quite a bit of reading (as Verne Harnish says: we all need to out read the competition) and the first book I wanted to review was “Mastering the complex sale” by Jeff Thull.
Jeff explains that the sales process has evolved from selling your product (era 1.0), to responding to your prospect’s problem [...]

My grandfather once criticised me for saying it was a REALLY hot day… “You’re really good at pointing out the blindingly obvious.”
Zap.
OK, so maybe on that occasion my comment wasn’t necessary, but I’m going to take a punt and risk the “blindingly obvious” again…
The first priority of your web strategy has to be people. Your [...]

Have you ever heard of or seen the “the long tail” below?

It’s a statistical phenomenon that has been popularised by Chris Anderson to describe the impact of the web on the business world. I’ve just finished reading the updated version of his book called “The Long Tail” (surprise surprise!).
To quickly illustrate the “Long Tail” concept, I’ll [...]

Interruption marketing is a strategy that is losing impact very quickly.  Think about the last time you enjoyed receiving (or even noticing) any of the following:
Cold calls, direct (junk) mail, a TV advert, newspaper ad, radio commercial or billboard….?
Not many of us enjoy these interruptions especially when they occur during dinner, during a TV show, between songs [...]

In a busy week for Bluewire Media Developers, two projects wrapped up on Wednesday with the new St Patrick’s College and Summit Events Centre websites launching within hours of each other.

The Summit Events Centre is the only high-end, 100% customisable and versatile, fully serviced events and function centre in Brisbane and without a website they weren’t [...]

Have you ever done a presentation, or written a post, or simply had a conversation and had that feeling that you’ve just managed to confuse your audience?
I have!
A few weeks ago I gave a presentation to a business group on web strategy. I was pretty excited by the opportunity and it was a new presentation [...]

I went to a seminar recently (The Growth Summit in Sydney) and had the fortune of listening to and meeting Guy Parsons from the LEAN Enterprise Institute in the US. He’s a guru on LEAN enterprise thinking which is all about continuous improvement by removing waste from business processes. The Lean philosophy was founded on [...]

Have you ever felt daunted by the number of communication options available to you on the web? I know I have.
There’s my website, Facebook page, YouTube channel, iPhone app, email, Flickr, Twitter, articles, blog posts… The list seems endless sometimes! Now, though I feel like I am starting to get a better understanding.
Back at high [...]

Have you ever sat down to write blog post and just gone blank?
Have you ever sat down and wondered where on earth you’re going to start?
Have you ever sat down and wondered what on earth you’re going to write about?
I know I have and so I figure there might be a few others out there [...]

So here’s a story. It’s not a new one but I stumbled on it again the other day and was reminded of a few things.
Radiohead are widely regarded as one of the most successful rock bands in the world both critically and in terms of popularity.
Coming into their most recent album InRainbows, they had [...]