Archive for the ‘web strategy’ Category

This post is to help you answer a question we’re frequently asked: “How do I get my website to the top of Google?” My short answer? Forget about the search engines and start thinking about your customer. To understand why, there’s a quick story for you, a list of fundamental questions you need to consider [...]

When David Meerman Scott wrote the first edition of The New Rules of Marketing & PR,  Twitter didn’t exist and Facebook was only used by uni students. Haven’t times changed since 2007? Yes, we’ve seen social media sites like Facebook and Twitter explode and some like MySpace, implode.  I agree certainly that internet years are [...]

Tuesday and Wednesday this week were like a business improvement bootcamp! Adam and I went along to another great Verne Harnish Rockefeller Habits event put on by The Growth Faculty on Tuesday and sat next to Derek Hodge, a TEC (The Executive Connection) Group Chair. With a full day of Verne under our belts and sharing [...]

David Meerman Scott co-created the Web Strategy Planning Template with Bluewire Media in 2010.  It was designed as a free tool to help organisations develop their web marketing strategy. When David was in Australia earlier this year, we asked him to explain how to use the template and why it is so useful. David Meerman Scott: [...]

Do you ever find differences in your workshops with clients? I mean major differences? Sure you have different people in the room, but your process and questions are the same right? In the last 2 months, we’ve had 2 web strategy workshops with 2 different clients – one has gone really smoothly, the other not [...]

Marketing in The Age of Google (by Vanessa Fox) is an insightful book about search, how it’s impacted the web and our lives, and how to make the most of it for business. Vanessa goes into detail about the specifics of search engine optimisation and how search engines can be used for business planning, research [...]

If you’re looking for legal advice about social media then Vivienne Storey, General Manager at Blands Law, is a great person to ask. Why? She uses it. (The first time I met her she confessed she was a twitter addict! You can follow her on twitter @mysocialpolicy or read her blog: My Social Media Lawyer.) Particularly when trying [...]

In January this year, after 6 years of dedicated web hosting, we made the strategic decision to close down our dedicated servers by the end of March. Why? To borrow Verne Harnish‘s words, we decided to apply a “laser-like focus” on what we do best - web strategy. This meant that it was time to hand [...]

For quite some time, I’ve felt that PR is one of the most closely aligned industries with the web. Why? Because the web has a huge demand for content and great PR is about developing interesting, relevant and timely content. I still believe this is the case, that’s why I was really pleased when Catriona [...]

If you’re from a web agency in Brisbane, you’re probably aware of how competitive the number one Google ranking for “Web Design Brisbane” is. The spot has long been dominated by John Hacking, with other, much larger companies stuggling to stay in the top 5 for longer than a few months. Recently, Bluewire Media has [...]