Archive for the ‘Weekly Round-Up’ Category

It’s been a while – but the Weekly Round-Up is back with a vengeance. Once a week you’ll get Bluewire’s curated list of the best articles from across the web on all things social media, web strategy, marketing, tech and inspiration straight into your RSS feed. You do subscribe to our blog, don’t you? Right. [...]

There’s a marketing  theme this week – from big ideas, to stuffing up, to selling social to your boss. 10 Considerations When Creating a Social Media Policy -MackCollier.com This article really shows that there’s no need to be afraid of social media for marketing when the ground rules are clear. Following this ten step guide [...]

The finest pickings Here David Meerman Scott shows how Nordstrom’s employee got it right. We always get a bit excited at Bluewire when we see big companies taking the plunge and embracing social media. But what’s even better is the personal aspect. Who wants to chat with a big ol’ company? What we want is [...]

IN THE NEWS Live blogging transforms journalism – A great article for story tellers of all types, and yes, that (should) include marketers and copywriters. It shows how crucial the “real-time” aspect of news is, whether that be from the end of the journo or the end of the news makers across business. Writing timely [...]

Social media news Journo shield laws now cover bloggers and tweeters – The Australian The expansion of the shield laws is based on the idea that news and media consumption has shifted (surely true) but what this will actually mean….let’s wait and see. Twitter gets shut out once more, U.S. trademark office won’t grant Jack [...]

Social media and the Japanese disaster What responsibility do social media users have during a crisis? – Mashable Like we saw in the floods – albeit on a much smaller scale – social media is being used in Japan as a vital communication tool in a time of disaster. How can we best use it [...]

What not to do – self congratulations, missed opportunities and broken promises The problem with kids: how your products and services are truly perceived. – Post Click Marketing Sorry – perfect strangers aren’t at all interested in how clever/beautiful/special you believe your baby to be. See why this translates to business to business marketing and learn [...]

Think big! This week consider widening your audience and potentially your customer base with these big ideas from David Meerman Scott at Web Ink Now, Eric Vreeland at Hubspot and Jani Penttinen at Mashable. “One speech, plus a dozen video cameras and a hundred people tweeting live” shows how getting your crowd involved in your [...]

CAREER TIPS 9 Dynamic Digital Resumes That Stand Out From the Crowd – Mashable Potential employers are going to check out your online presence – why not make it fun and illuminating for them? It may just win you the job. HOW TO: Jump-Start Your Career by Becoming an Online Influencer – Mashable We’ve talked [...]